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Social Media

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by

Grace Costantino

on 27 April 2015

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Transcript of Social Media

Social Media
By Grace Costantino
BHL Social Media Outlets
What does social media allow us to do?
...Reach and Engage with More Audiences
53,751
Engagements on
Twitter this Year
138,087
Engagements on
Facebook this Year
10,400+
Followers on Facebook
5,700+
Followers on Twitter
6,980+
Followers on Flickr
...Learn and Support
Answer Reference Questions
Learn about collections
...Highlight Hidden Gems
First Ornithological book
with woodcuts
...Improve Collections
Flickr Image Tagging
16,000+
Total BHL Images Tagged in Flickr
1,200+
Since January
Tagging Push
12,000+
BHL Images
in EOL
Zooniverse
140,000+
Classifications
from
3,000+
Users
...Interact with targeted communities
Artists!
56%
Of All Users in
BHL Twitter Network
(2,918 users in
BHL Twitter Network)
30%
Of All Tweets in
BHL Twitter Network
(4,357 tweets in
BHL Twitter Network)
and
talk about bhl illustrations
*Since September 2014
Emily Williams
Inspired by BHL book
Manuel d'actinologie ou de Zoophytologie
...Tell the Stories
Latino Natural History
did you know that...
Agustín Stahl introduced the practice of decorating Christmas trees to Puerto Rico?
Ynes Mexia provided funds to Vernon Bailey so he could produce his invention: a humane animal trap?
Latino Natural History has also been translated into Spanish?
Most popular tweet ever & most read blog post of the year.
The importance of historic literature to modern science
Importance to Science
Extinct & Endangered Species
Track population declines
Dr. Joshua Drew
Uses historic literature to determine what ecosystems used to look like, how they have changed, and how well conservation methods are succeeding.
BHL Users
"So much of our knowledge of plants and animals has remained inaccessible to those who could make use of it. BHL is radically changing this status quo and democratizing access to knowledge about biodiversity."
Dr. John Sullivan
R
E
I
N
V
E
N
T

EACH
NGAGE
MPROVE
URTURE
ISUALLY
XCITING
ARRATIVES
RANSFORM
THANK YOU!
Grace Costantino
costantinog@si.edu
Don't miss Garden Stories!
March 23-27, 2015
TwitterChat, March 20, 1pm EST
#BHLinbloom
Assessing Ecosystem Health
Identifying New Species
So, to sum up, what does social media allow us to do?
Since March 2014
Increase in BHL
Social Media Audience
http://www.sciencegossip.org/
http://www.biodiversityexhibition.com/
Full transcript