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Revamping

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by

Zoë Burge

on 26 June 2014

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Transcript of Revamping

Relaunch 2015

First Shot
The Author: Not just the name under the title
20 Reasons...
To Warm Up To Winter!
Medical Q+A
Just a little layout reconsideration!
Fashion Must-Have
Choose a theme
Life In Pictures
Enhanced relatability
Late Fall/Winter Issue Mock-up
A Fun Feature with a Personal Flair
Photography: Unposed, documentation
The Article: A recollection; an experience
Engaging
Thought-provoking
Relevant
Interesting
Profitable!
Local
More aesthetically pleasing
More relatable
Tips and pointers
Who
Is
Asking?
Pictures, visuals
Winter White Edition
Every Issue!
Shorter cut lines
Information consolidated/on the side
Keep it related
Home Features
Stick to the season!
Food, food, food
"Sapid, Savory, Smoked"
Letting the reader in
New form of understanding
Feature the home, not the article
Recipes for smoking foods, keeps a wintery feel

Pictures!
Recipes in the back

Consistent theme
Words directly on pictures
Getting Down To Business
Reader Perspectives
Ask The Experts!
It is
their
magazine...
right?
Creative Section!
Welcome reader input!
Involve local students and schools
Host a competition!
Bigger Pictures
Cleaner Layout
Written by us
Relevant...but
relatable.
Informative...but
interesting.
Important...but
intriguing.
Full transcript