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Piaras Jackson

on 30 April 2010

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Transcript of Presentation

More than 400 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
Robin Dunbar So what's it all about, this Twitter? Is it signalling, like telegraphs? Is it Zen poetry? Is it jokes scribbled on the washroom wall? Is it John Hearts Mary carved on a tree? Let's just say it's communication, and communication is something human beings like to do. Margaret Atwood Douglas Rushkoff Screenagers
1997 Playing the Future.
He argues that young people who have used computers and other microchipped devices since infancy will have effortless advantages over their elders in processing information and coping with change when they reach adulthood. Their short attention spans, now disparaged by educators and parents, may be an advantage in coping with the huge mass of disparate bits of information that will bombard the wired person of the 21st century.
Asa Raskin “How do we make this technology disappear so that you are interacting more with the people and information you want to be interacting with and less with a piece of technology.” There are more than 100 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
Professor of the Social Studies of Science and Technology, Director of the MIT Initiative on Technology and Self Sherry Turkle People will want to engage in Second Life if they are unable or unwilling to engage in their given life.

'Group reflection' and 'churning' can compromise individuation and maturation. Parents need to put down the technology too and talk to their kids. If you are not a programmer, you are programmed. We write in the box that Google gives us. A new elite determines where everyone else goes. if we do not create a society that knows there is a thing called programming, we will end up being, not the programmers, but the users, the used. Professor Robin Dunbar is an evolutionary psychologist with an interest in the behavioural ecology of primates – in the interrelations between primates and their environment. "Our informed opinion is really that in the end you still have to have that face-to-face contact to properly renew a friendship." In 1992, when there were only 200 web sites, O'Reilly Media published the first book about the web... Robin Dunbar sought to answer by using the same equations to predict human social group and clique size from neocortex volume. The results were:
~150 for social group size
~12 for the more intimate clique size.
He subsequently discovered that modern humans operate on a hierarchy of group sizes. "Interestingly", he says, "the literature suggests that 150 is roughly to the number of people you could ask for a favour and expect to have it granted. "To avoid relationship decay among friends, men have to do stuff together, for women it is enough to chat." Robin Dunbar, the Oxford evolutionary biologist, has lately been researching online social networks, partly to look at their implications, if any, for what has become universally known as Dunbar's number: the maximum 150 friends with whom – he has argued extremely persuasively — human beings have the capacity to maintain relationships. And I think that [is] one of the lessons here for anybody involved in Twitter, and particularly anybody who's thinking that Twitter is going to lead them to the next media empire. You see these people saying, "I could have millions of followers and have such an impact." That's really not the point. The point is to figure out how you can add value to the community that you're a part of. That's really the secret of social media. It's about amplifying a community.

Tim O'Reilly Seth Godin Tribes and leadership - "people want to be missed"
Creative thinking
Full transcript