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Bistra Ivanova

on 26 November 2012

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Transcript of bb

The Implosion of the Social in the Media The Masses: Jean Baudrillard Thank you for your
kind attention - French sociologist, philosopher, cultural theorist and

-He was born on July 27th, 1929 and he died on
March 6th, 2007

-His works are usually associated with post-structuralism. Baudrillard says we must congratulate ourselves in seeing the failure of polls and how their distortion of reality makes them unreliable and risky. Polls recover their positive meaning
Cultural mutation The disappearance is also a strategy, its a way of response to this device for capture, and for forced identification. Disappearance of the masses The Opinion Polls Their weaknesses

The idea of uncertainty

The obscenity of opinion polls The essay and its main concepts

Different analysis of the media - Optimistic theories

- Pessimistic theories. "Power belongs to him who gives and to whom no return can be made . To give, and to do it in such a way that no return can be made, is to break exchange to one's own profit and to institute a monopoly: the social process is out of balance". - The masses

- The social

- The implosion

Baudrillard (1985) The Masses, p. 208 The silence of the Masses Two phenomena:

-The masses have no opinion.

-The information does not inform them. Statistics as an objective computation of probabilities would eliminate any elective chance and any personal destiny.
“ Calculated that, of every 50 people who catch the metro twice a day for 60 years, only one is in danger of being attacked. Now there is no reason why it should be you!”
Why does the Mass not believe in statistics? Ana van den Veken
Marc Gironès
Bistra Bojidàrova Selected Readings in Media-Esthetics and Media Pragmatics
26.11.2013 Masses turn themselves into an impenetrable and meaningless surface, which is a method of disappearing. The sphere of information and Philosophy Traditional categories of the philosophy of subject: will, choice, liberty, deliberation, knowledge, and desire.

The media contradicts all these notions of philosophy and alienates the subject from its will. Aufklärer Hegel presents the Aufklärer or philosopher of enlightment, the one who denounces the "empirer of error" and despises it. Dissapearing: A secret strategy of the mass? Refusal of the will and challenge to philosophy's moral laws

Massive delegation of the power of desire "Enjoyed irresponsibility" A deep desire of the mass to delegate the power to others.

Media, Political class, Technology are there to tell us what we want. Passive or snobish? The mass knows that it knows nothing and it does not want to know” Baudrillard (1985) The Masses, p. 217 Two hypotheses over Media It is a strategy of power that tries to impose to the masses its own truth.

The Media are a strategic territory that exercises a power of refusal of the truth on the masses. At that way it’s impossible to be a political strategy. He says about it, that there is a desire of simulation.
An open conclusion “Is the media that neutralize meaning and produce an informed mass, or is the mass that resists the media by absorbing without answer all the messages?

“Is the media that fascinate the masses, or are the masses who turn the media into showmanship”?
Baudrillard (1985) The Masses, p. 218
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