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Clayology Interactive

on 9 January 2014

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Transcript of Xtrarewards

Online Promotional
Strategies for
Website re-designing
Clayology Interactive Media
Clay Animation
submitted by
Who We Are ?
Clayology is a Clay Animation Studio with strong Online Marketing Expertise in Social Media Marketing & Web Designing.

We are also an Online Media Consultancy firm with 18+ man year of experience.
This presentation is to define the aspects that will help the online marketing campaign of
effectively and economically.
With 6+ years of experience, Clayology ensures to come up with a unique and engaging 30-45 sec campaign for Xtrarewards.
The campaign will be having a mascot (similar to
from ICICI Prudential) which can be easily connected and recalled by the people and the media.
To make an impact among the users and to promote itself , Xtrarewards.com needs to revamp its look and feel.
Clayology will re-design Xtrarewards.com as per the Web 3.0
standards and make the site look welcoming and interactive
for the users.
- There will be separate pages for every section.
- New page will be added for promotions.
- Fresh SEO Optimised Content for All Pages.
- An Exclusive Blog will be maintained with 4 blogs per month.

There will be many social media features added to the website
which enhance the level of involvement from the users.
This includes integration of
- Facebook page Integration.
- Youtube Video Integrations.
- Google Adwords Landing Pages.
- Micro-Pages and many more..
- A list of 20 carefully selected long-tail keywords will be optimised for the website.
- Meta tag optimisation and Onpage Optimisation.
- Specially written optimised content for website and blogs.
- Directory Listing and Other basic SEO activities will be taken care time to time.
- Blog Promotion with trending keyword optimization.
- Monthly Reports on our activities and promotions.

Everyday there are many people put search queries
related to reward point offers and coupons on google.
This trend further picked up after sites like Snapdeal & Groupon became popular in India.

Being a keen observer of trends online, Clayology understand the strategy to select the right keywords
and optimise them for Xtrarewards.com
Google Adwords & Facebook
Ad Campaigns.
We have a strong team of PPC (pay-per-click) media experts with more than 8 years of experience handling
Google Adwords, Facebook, MSN & Yahoo
ad campaigns.

To promote Xtrareward cards, our
Google Certified team
will come up with interactive strategies that will connected with the people in the age group of 18-25 / 25-45.
- Specially Optimized Campaign with Maximum keywords in Google Adwords.
- State / City Specific Campaigns.
- Weekly Analysis.
- Customised Landing Pages for Each campaign.
- Lead Generation System.
- Click Tracking & Conversion Analysis.
- Maintaining of Lower Click Ratio.
- Identification of Hi-Converting Keywords.
- Ad campaing Split-Testing.
- Landing Page Split- Testing time to time.
- Monthly Report directly from Google.
Our designing team has done hi profile designing work for websites, logos, brochures and everything that needs to be designed for brand building.

Please visit
for our work profile.
Clayology has a production house in place to produce web videos suitable to viral marketing and mobile media promotions.

This includes clay animation videos.
Social Media Marketing
With 5+ years of expertise, Clayology has a deep understanding of various social media platforms and their impact on a brand.
Our SMO strategy includes the following platforms :
-Facebook Page Promotions.
- Twitter Account Promotions.
- Google +

Facebook Promotions
Xtrarewards will be promoted on Facebook the following way:
Facebook Page Creation : A special fan page will be created for Xtrarewards on facebook which will be constantly updated on daily basis.

The objective of this page will be to get maximum traffic and interaction with the users.

The page will also have promotional offers updated constantly by Xtrarewards.

We will also conduct periodical contests on time to time basis.

Cross Branding
Cross branding is a strategy of creating a cross promotions with other popular brands.

We will be initiating tie-ups with popular web brands and websites which will boost the promotion of Xtrarewards.

There are around 20+ web brands who can bring significant improvement to Xtrarewards.

Some of them are:
- Bookmyshow.com
- Flipkart.com
- Foodpanda.com
and many more..
Thank You
- Custom XtraRewards page with the followings:
1) First Impression page.
2) Partner page.
3) Fan Coupon.
Regular Facebook Activities:
1) Daily Updates.
2) Customer Interactions.
3) Ongoing external promotions for more likes.
4) Fun Activities.
5) Quizz and other interactions.
Twitter Updates
- Daily Twitter Updates - Twitter updates on Daily Basis.

- Engaging Conversation with Influential Twitters

- Engagement with Media people in Twitter.

- Trend Follow and Engagements.

- Various Promotions with the objective of creating maximum followers per month.

- Daily Updates.

- Page Interactivity.

- Content Optimization.

- Interactive.

And all the activities possible on Google + that we are doing on Facebook.
Clayology is a sister concern of AgencyBuzzInc.
A firm that is into Digital Brand Building Activities for Companies like Tata Nano, Vikings, Various Tourism Boards and Political Dignitaries.
Loyalty Programs
Loyalty Programs are an important part of any business not only to sustain the customers, but to generate new customers.
Social Media & Loyalty Programs
In today's world, it is extremely important to have a loyalty
programe that is exciting and interactive with the users.
For this, we need to shred the traditional ways and move ahead to
social media.

Please see the case study below...
Case Study on Airline Loyalty Program
Importance of a nicely designed Interactive Website.
It is extremely important to have a nicely designed website that gives not only "Good Impression"
but also "Clarity" on what they are getting from the
loyalty program.
Some of our recently designed websites
Full transcript