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Strategic Planning for SMARTIES

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by

Anjali Parikh

on 7 August 2015

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Transcript of Strategic Planning for SMARTIES

Strategic Planning for SMARTIES
Strategies/Strategic Plan
Strategy - three goals
Focus the organisation
Focus the organisation
Focus the organisation
Mission
Why do we exist?
Today
What are STRATEGIES?
What is a STRATEGIC PLAN?
Why do we need one?
Steps in determining Strategies
How to set us up for SUCCESS
Strategic Plans - What next?
O
N
overnance
G
margie parikh
Strategies
: choices made
Strategic Plan
: the context in which the strategies are determined, implemented, and measured

Why?
If you don’t know where you’re going, you’ll probably end up somewhere else….

The questions then become – on what, how, with what resources, and how will we know if we’re successful?
Values
What does CISV stand for?

How will we behave?
5-6 ideal
Vision
Short & clear
Memorable
Ambitious
Measurable or observable
Generally less than 10 years
Mission Statements - examples
…to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world
We create happiness by providing the finest in entertainment for people of all ages, everywhere
Organise the world’s information and make it universally accessible and useful
Vision Statements - examples
To be the happiest place on earth
To be the earth’s most customer centric company where customers can find and discover anything they might want to buy online….at the lowest possible prices
A just world without poverty
A computer on every desk and in every home
To become the Harvard of the West
Mission/Vision - Who is this?
Mission: To bring inspiration and innovation to every athlete* in the world
Strategic Planning . . .
establish priorities
Communication is key
Did you hear, do you understand, can you repeat it to me?
Everyone needs to know and believe it
CISV educates and inspires action for a more just and peaceful world
Competition
Who are they, where are they, what are their strengths and weaknesses, and their strategies?
Blue ocean vs. Red ocean?
Competitive Advantage
What are we best at?
How can we meet our members (and future members!) need(s) better than our competition?
2-3 statements that honestly state CISV’s
uniqueness
& foundation for winning - i.e. success
Look at vision and pick a shorter time period
What does that look like, really?
Measurable
Where are we
NOW
?
Use the same measures as “where do we want to go in our near future”
FUTURE
-
NOW
=

LONG TERM OBJECTIVES
Check in - Now we know:
Now we understand our ENVIRONMENT
What’s happening in the
Market & what our Members want
What our
Competition
is doing
What are we good at / our uniqueness or
Competitive Advantage
Where we are poised to act -
our areas of Strength & Opportunity
sw
OT
External
We can only anticipate and react to them

Opportunities
- What favourable situations or trends are we positioned to advantage of?

Threats
- What situations can negatively affect us?
> What keeps us up at night?

Strategy Success:
E
nvironmental
O
pportunity
meets

R
esource
S
trength
2
Strategies

The
informed
choices we make to achieve our objectives
SMART
Measure
Move us forward
Keep the pulse on performance
4-7 key measures of performance (Key Performance Indicators or KPIs)
Plan
- MVV
+
SMART Objectives – 1-3 years
“KPI”s (measurements) with Targets!
Strategies with KPIs
Resource Plans - budgets, people
TACTICS (actions)
COMMUNICATE
EVALUATE
> e.g. every six months
SMART
Specific
Measurable
Actionable
Realistic
Time-bound
Most importantly, REWARD AND HAVE FUN!
Execution is key !
SUCCESS
from narrowing the focus – prioritised not by "desire" but by analysis
....NOW
Empower the team to act
Measure & share progress
Expect and demonstrate accountability
Next Year
Celebrate Successes!
What’s new?
What in our world has changed that might cause us to re-evaluate objectives or strategies?
> Changes to strategies?
Use same framework – how do these new ideas contribute to the key performance measures in our objectives -> ultimately contribute to our vision
Next Steps
Identify planning team
Gather homework
Set up for success
facilitator
open minded
enough time
fun
Go for it!
MISSION,
VALUES
VISION
Competitive Advantage & Opportunities
Objectives
Strategies
Annual Action Plan & Goals
Individual Goals & Action
ENVIRONMENTAL SCAN
SWOT
Why?
Behaviour?
Where?
Why us?
Choices?
What?
Best choices?
How?
What outcome?
HOW?
choose actions
create an execution plan
allocate resources
Money and precious volunteer hours!
Emotionally driven destination
Vision:
1960s - Crush Adidas
1980s - Crush Reebok
Current - To be the number one athletic company in the world
YES, WE HAVE IT!
Where do we
want to go?

SW
ot
Internal to the organisation
Can be directly managed or controlled

Strengths -
Factors that give us an edge over our competitors
> What do we have going for us?

Weaknesses -
Factors where we are weak and competitors can use against us or to their advantage
E=MC
This is rocket science
E
O
=
R
S
This is NOT rocket science!
Focus the organisation
Focus the organisation
Focus the organisation
Unique reason for being - our purpose
Describe relationship with stakeholders
Reflect priorities or competitive position
Internally drives decision-making
Externally inspires others to act in ways you want them to
Where are we going?
; all running Microsoft software
SWOT
S
trengths
W
eaknesses
O
pportunities
T
hreats
Check In - We know:
Why we exist
How we want to behave
What we aspire to – where we want to go
Our objectives - where we want to go within an actionable time frame
Many choices
, or strategies to achieve objectives....
which are more likely to be successful?

Why we exist
How we want to behave
What we aspire to – where we want to go
Our objectives - where we want to go within an actionable time frame
What our environment is like
What makes us unique
Where our SWOT shows we should act
If your members can’t clearly articulate it to others, you are missing opportunities to gain interest and new members!
> "Elevator Pitch"
> CISV’s
JUST SAYING
Guide
Why we exist
How we want to behave
What we aspire to – where we want to go
Our objectives - where we want to go within an actionable time frame
What our environment is like
What makes us unique
Where our SWOT shows we should act
Check In - Now we know:
SUCCESS !
Full transcript