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Choosing and Using Type

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by

Lisa Langenhop

on 27 March 2014

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Transcript of Choosing and Using Type

Choosing and Using
TYPE

Typography is to the text as the theatrical
director to the script, or the musician
to the score. - Robert Bringhurst
Nuts and Bolts
The Western alphabet is built from lines with intricate visual relationships.

P. 116
Kerning
p. 118-119
The space between letters affects legibility
Fonts have preset kearning information
Still needs to be altered manually, particularly on headline information
Scale affects kearning requirements
Sizes and Scaling
p. 120
"M" is used to measure font size, so each font will appear different at the same size
(ex. copperplate, helvetica, beautiful)
Standard legible text size is 9pts.
Headline fonts start at 14pts.
Variations
Light
Bold
Black
Condensed
Oblique
Italic
X-Height
Ascender
Descender
Serif
Counter
Thin/Thick Stroke

p. 122
Paragraph
Considerations
Alignment (Left, Right, Justified, Centered)
Orphans and Widows
Ragged Edges
Word count per line
Leading
See page 144-5
Full transcript