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Web 2.0 and David Gauntlett
Transcript of Web 2.0 and David Gauntlett
With David Gauntlett
The internet has changed the way that we interact, do business and approach the most basic tasks but what often gets forgotten is that we have also changed the web significantly over its short life. It has moved from essentially being a broadcast medium into being a vast sandbox in which the users (you, me, everyone) can not only consume but create, share and interact.
The significant change came in the late nineties when the term Web 2.0 was coined (Web 2.0 is not literally a new version of the internet rather it refers to a range of technological advances) and applied to the new concept of sharing and creating on the internet.
Take a second to think about what you create on the internet. It may be linked to something that you consume or it may be a stand-alone creation.
David Gauntlett is the first of many theorists that we will be looking at over the next few weeks as we delve into the topic of Media in the Online Age. Gauntlett has written and spoken extensively about Web 2.0 and has number of theories about it.
I could now give you a really boring talk about these theories one by one and explain why they are so important in relation to Media in the Online Age but that won't do you or me any good.
Instead we are going to watch a video as a bit of an introduction and you are then going to write a chapter of your iBook based on what you have learned.
What I want in your chapter:
A brief intro to Web 2.0 and the key players in the early internet.
Details of Gauntlett's "Making is connecting" theory.
Noticeable examples of Web 2.0 powered sites.
Explanation/Summary of the "sit back and told theory".
Explanation/summary of the "making and doing" culture.
How Web 2.0 enables/acts as a catalyst for this.
End with a definition of creativity.
You will find a lot of info on the Greenshaw Media Department website which will help you cover the above topics.
We are going to be studying a lot of theorists over the next few weeks and I want to create a set of "Top Trumps" that we can use for revision. So your homework is to produce a "Top Trump" card for David Gauntlett which we can then use as a template for the others. There will be a prize for the best one.
The card needs to have :
A picture of the theorist.
Their most well known theories (condensed)
Some direct quotes from the theorists.
The sooner we start writing about this stuff the better you will actually be when you get to the exam. With this in mind I am going to ask you to produce a piece of writing based on David Gauntlett's theories and the Web 2.0 revolution.
"The impact of the internet on the producer/consumer relationship is revolutionary"Discuss this statement in relation to the advent of Web 2.0, David Gauntlett and Charles Leadbeater's media theories and your own experience.
Aim to write an introduction and at least two paragraphs on this question.
1. Start by giving a brief outline of the advances of the internet and the advent of Web 2.0, also state to what extent you agree or disagree with the statement.
2. Next introduce Gauntlett and his theories, ensure that you make the link between his theory and Web 2.0 clear (using his garden analogy here may help you.) Try and include a direct quote if you can.
3. Go on to explain the implications of Web 2.0 and the impact that it has had on media. Be as specific as you can and try to relate the theory to the real world impact as much as possible. Also ensure that you cite specific examples of Web 2.0 enabled technology.
What they're (OCR) looking for:
How have online media developed?
What has been the impact of the internet on media production?
How is consumer behaviour and audience response transformed by online media, in relation to the past?
To what extent has convergence transformed the media?
Level 4: Explanation/analysis/argument (16-20 marks) Candidates adapt their learning to the specific requirements of the chosen question in excellent fashion and make connections in order to present a coherent argument. The answer offers a clear, fluent balance of media theories and knowledge of industries and texts and informed personal engagement with issues and debates.
Use of examples (16-20 marks) Examples of theories, texts and industry knowledge are clearly connected together in the answer. History and the future are integrated into the discussion at least once in each case.
Use of terminology (8-10 marks) Throughout the answer, material presented is informed by relevant media theory and the command of the appropriate conceptual and theoretical language is excellent. Complex issues have been expressed clearly and fluently using a style of writing appropriate to the complex subject matter. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar.
Explanation/analysis/argument (8-11 marks)
Candidates offer a response to the topic area with limited
ability to adapt to the specific requirements of the chosen
question. A partially coherent, basic argument is
Use of examples (8-11 marks)
The answer offers some examples of theories, industry
knowledge and/or texts and debates, with some basic
evidence of an attempt to connect these elements.
Use of terminology (4-5 marks)
Some of the material presented is informed by relevant
media theory, articulated through a basic use of theoretical
terms. G325 Mark Scheme January 2012
Explanation/analysis/argument (12-15 marks) Candidates adapt their learning to the specific requirements of the chosen question well, in the main. The answer offers a sensible, mostly clear balance of media theories and knowledge of industries and texts, with a proficient attempt at personally engaging with issues and debates.
Use of examples (12-15 marks) Examples of theories, texts and industry knowledge are connected together in places, and a clear argument is proficiently developed in response to the question.
Use of terminology (6-7 marks) Material presented is mostly informed by relevant media theory, articulated through use of appropriate theoretical terms. Relatively straightforward ideas have been expressed with some clarity and fluency. Arguments are generally relevant, though may stray from the point of the question. There will be some errors of spelling, punctuation and grammar but these are unlikely to be intrusive or obscure meaning.