Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Confirmation Bias & Perseverance
Transcript of Confirmation Bias & Perseverance
What's the difference?
- Confirmation bias exists when people favor information that supports their beliefs or opinions and deny information that doesn't.
- This can happen in the selective gathering of information or the interpretation of information.
- This is sometimes referred to as belief bias.
- Some people use information from a biased source. For example, many conservatives watch Fox news because it corresponds with the beliefs that they have already created.
- In presidential elections, the audience of the opposite political party will be much tougher, focusing on the faults and shortcomings while ignoring valid information.
-After going through a break up, it
may seem as if the radio stations
play nothing but love songs.
- Belief perseverance occurs when a person clings to
their beliefs even after they have been proven wrong.
- When told the results of the study, the woman uses it to prove her own beliefs. This is confirmation bias.
- What would have happened if the study was fake? In 2001,
a hoax circulated the internet claiming that Lovenstein Institute had determined that George Bush had the lowest
IQ of all the presidents in the past 50 years. Thousands
of people fell for it because it "proved" their opinions
- In 1979, Charles Lord studied people
with opposing views of the death penalty.
He gave both groups the same mixed
evidence. Each side was impressed with
studies that supported their beliefs and
disputed those that didn't. Both
groups actually increased their
- One simple remedy exists to ditch
Consider the opposite
occurs when someone favors information that supports their beliefs.
occurs when they clings to their beliefs even in the face of information that contradicts it.