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Mobile phone as an effective advertising medium
Transcript of Mobile phone as an effective advertising medium
OS Mc Donald's: Otevirame novou restauraci v ulici Na Prikope ve Fridku -Mistku. Do 31. 1. SPECIALNI AKCE jen pro Vas. Staci kliknout na http://c2a.cz/bonus
Location based targeting
How many times a day you look at your mobile phone? Probably 150 times.
The average European check his mobile phone 150 times per day.That's every 6,5 minutes.
Users now spend more time each day surfing the web or on their mobile apps than they do watching television.
Residency (post code)
Interests and hobbies
How can we measure
Number of calls
You can use image or video integrated with the text. Up to 1000 text characters.
Interactive link to web site
You can use up to 320 characters. You can use interactive link to web site.
Mobile web site
Direct link from the SMS or MMS
Access to the web site is free; the customer does not pay for data
The same options as a standard website
Automatically adapts to mobile screen
Target group: female, age15-25, Prague, smart targeting (web profiling, cinema visitors)
CTR 7,13 %
Event: O2 Arena Fed Cup
Target group: male, female, age 15-55, at the O2 Arena
2,5% of forms completed
Client: Mc Donald's
Event: Opening a new restaurant
Target group: male, female, age 15-55, coming within 500m of the restaurant
CTR 25 %
We have 8650 telephone booths for you to advertise on. Our phone booth network offers extensive advertising space in busy places.
Printed bill enclosure for our
small and medium corporate
clients and residential customers.
300 000 unique visitors
and 5 million impressions per month
Mobile banner at m.O2.cz
Other advertising formats
900 000 unique customers with sociodemo and residency (postal code) targeting parameters
Think about your customers - who is your target group
Choose the right medium to reach the target
Measure – be effective
Keep it simple
Every day more than 1.3 million Android devices are activated — which is more than the 300,000 babies born daily.