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Reducing Prejudice

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Faisal Ahmed

on 31 May 2015

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Transcript of Reducing Prejudice

Learning Outcome:

To be able to describe and evaluate four ways in which prejudice can be reduced.

Reducing Prejudice
After creating prejudice his next aim was to see if he could get the boys to be friends.

He arranged joint trips to the cinema and meals out – this didn’t work, they were still horrible to each other.

He then set up a situation where their truck got stuck in the mud and it needed all of their cooperation otherwise they would miss dinner.

He found that cooperation on an important task is one way of reducing prejudice; having a common goal.
Sherif (1961)
You must work as a group to move all the tables and chairs to the back of the room.
If you fail to do so; you all lose 2 marks from your next assessment.
2 minutes
You have 10 minutes to plan your strategy.
All tables must be straight. Chairs must be stacked in a four stacks. You have exactly...
Support from research have shown that cooperation between people who are not of equal status and trying to achieve a common
goal does reduce prejudice..
It only works if the people involved are successful
in completing the task. If they fail; they simply blame one another.
The conflict was artificial and all the boys were white and middle class.
They wanted to eliminate racism between black and white students in Texas, USA.

Developed a technique called the jigsaw method (or expert groups) – students were in mixed raced groups, each taking responsibility for one part of their lesson this was successful because each student was responsible for their own learning as well as others.

He interviewed them after and found that they had higher self esteem, increased liking of classmates and improved views of other racial group.
Aronson et al (1978)
Each member of your group will be given a seperate segment regarding Jack the Ripper.
I will divide you into groups of 4 or 5 and
appoint a leader.
You will have time to read it twice and to understand it.
Now, join your expert groups. e.g. If you
have just read about 'Eddowes'. Join the
others who have also read about the

Discuss the main points of their segment
rehearse the presentations YOU will
make to your original group.
Now return to your groups and take
turns to present your segment to
the group.
Group members please seek clarification
if you do not understand.
Successful in improving self esteem and this means it is also likely to reduce prejudice.
Uses young children and this is good because positive attitudes nurtured at this age are more likely to stay with them for a lifetime.
It has limited use because it's only possible to use
it on school children, it does not help in the
reduction of prejudice in older people.
Demonstrating the effects of Discrimination
Elliot divided a class of 7-8 year olds into 'blue eyes' and 'brown eyes' and discriminate against one group on the basis of eye colour.
On the first day of the study; the blue eyed children were superior and on the second day the brown eyed group were superior.
The superior group were given privileges and encouraged to look down on the inferior group and not to play with them.
The children discriminated against the 'out' group and the situation was unhappy and
The aim was to show students how it felt to be discriminated against so that they did not due
it in the future - EMPATHY.
Long lasting effects. Some 30 years later the participants thought the experience had been worthwhile. They reported being much more aware of prejudice.
Can be easily applied to adult groups and
therefore reduce prejudice.
Ethical consideration: It caused a great deal of
distress and antisocial behaviour.
Harwood (2003)

Children who regularly see their
grandparents have a more
positive attitude towards old
people than children who do not
regularly see their grandparents.

So contact with and understanding other groups can reduce prejudice
How to reduce prejudice and discrimination: Contact and Learn
This research points to the need of regular contact between grandparents and children.
It cannot explain all prejudice and is limited to prejudice between young and old people.
Information was gathered via interviews and therefore may not reliable.
How can prejudice be reduced? Provide at least three ways.
Do Now (5 mins)
Practical implications
of research into SPD

The success of Elliot's work using empathy
may have been due to the age of the children;
whose stereotypes and attitudes are more
flexible than those of adults.

Creating empathy in adults with prejudiced
views may prove more difficult.
The success of Aronson's Jigsaw method may have been due in part to the role of the teacher.

The technique relies upon the teacher establishing a norm of mutual respect and cooperation, treating each student equally regardless of race. The in-group
was the whole class and this does not reflect society.
Even when prejudice is illegal, social norms may condone it. However studies show that in the wider society is not acceptable to show racism, but within various sub groups
(family, neighbours), racist talk is acceptable. We can reduce prejudice but not eliminate it.
Elliot's experiment
Now please work as a group:

Elect a leader
The role of Elliot

Sub groups:

Sign makers
Title: Elliot's experiment

Target Population:

Sample size:

Experiment design: independent/repeated measures or matched pair design?
Include +ve/-ve

Sampling method: random/opportunity/systematic? +ve/-ve

Lab or field experiment? +ve/-ve



Most stereotypes promote harmful beliefs. Therefore we can make mistakes when we first meet someone. This means we will never get to now them properly.
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