Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

David Doughty Mastery Timeline

This is my 12 month journey at Full Sail Universtiy
by

David Doughty

on 19 November 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of David Doughty Mastery Timeline

INTERNET
This is my 12 month journey at Full Sail University. Each month consists of a goal I'd like to achieve from each class followed by strategies and tactics to achieve success.
SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
MASTERY TIMELINE
13
13
13
13
14
14
14
14
14
14
14
14
MASTERY: LEADERSHIP & PERSONAL DEVELOPMENT
SEP
13
OCT
13
NOV
13
DEC
13
JAN
14
FEB
14
MAR
14
APR
14
MAY
14
JUN
14
JUL
14
AUG
14
INTERNET MARKETING FUNDAMENTALS
BUSINESS STORYTELLING & BRAND DEVELOPMENT
INTERNET CONSUMER BEHAVIOR & ANALYSIS
WEB DESIGN & USABILITY
NEW MEDIA MARKETING
ADVANCED INTERNET MARKETING STRATEGIES
ADVANCED SEARCH ENGINE OPTIMIZATION
STRATEGIC INTERNET PUBLIC RELATIONS
WEB ANALYTICS & OPTIMIZATION
INTERNET & THE LAW
INTERNET MARKETING CAMPAIGN DEVELOPMENT
GOAL: Understand the principles and strategies of what it takes to become a master of my field of study.
STRATEGIES / TACTICS
Read the book Mastery by Robert Greene
Follow blogs of industry leaders
(Seth Godin, Chris Brogan, Brian Solis, etc...)
Journal of Marketing Development & Competitiveness
by Crystal J. Scott
This journal talks about influential leadership in marketing and has a slightly different dynamic than the Mastery book by Robert Greene.
Join Creative Student Networking Group at Full Sail University
This will allow me to bounce ideas off other students in future classes and receive constructive criticism.

GOAL: To get a broad full picture understanding of Search Engine Optimization and why every company should be utilizing it.
STRATEGIES / TACTICS
SearchEngineJournal.com
Following this website will help me learn about current trends and which companies are utilizing internet marketing successfully
Read SEO: Search Engine Optimization Bible
Then continuing to refer to it even after I finish this class
Lynda.com Training "SEO Fundamentals"
Explains what SEO is and how you can start optimizing your website for search and achieve greater visibility and traffic.
Read free e-books from the Full Sail IMMS resource guide:
SEOmoz: The Beginner’s Guide to SEO
Google: Search Engine Optimization Starter Guide

STRATEGIES / TACTICS
Read Brand Gap by Marty Neumeier (Full Sail IMMS resource guide)
Read article “Once Upon a Time at the Office: 10 Storytelling Tips to Help you be more Persuasive”
Articles like this one are good to put into practice with friends and coworkers.
http://www.fastcompany.com/3015140/leadership-now/once-upon-a-time-at-the-office-10-storytelling-tips-to-help-you-be-more-persu
Join Student Branding Society at Full Sail University
This will allow me to gain knowledge and ideas from other students on campus also trying to learn and develop a brand
Interview Chris Brogan - expert in brand reputation
contact form: http://www.chrisbrogan.com/contact/
STRATEGIES / TACTICS
Reference statistics of internet consumer behaviors from different studies
ex: http://www.invesp.com/blog/ecommerce/online-consumer.html
Read Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail by Angeline Close
MAS Ultra – School Edition (Full Sail Library Database)
Contains full text for nearly 500 popular magazines including many articles on consumer behavior in internet marketing
Interview Seth Godin - inventor of permission marketing
E: sethgodin@gmail.com
STRATEGIES / TACTICS
Research-Based Web Design and Usability Guidelines
http://guidelines.usability.gov
10 Usability Tips for Web Designers

http://www.webdesignerdepot.com/2008/12/10-usability-tips-for-web-designers/
Lynda.com Training "Design Aesthetics for Web Design"
Interview Andy Mullins - Owner November Sundays and Web Designer
E: andy@novsun.com M: +1 (918) 8512116

STRATEGIES / TACTICS
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution. by Brian Solis
This book is about how new media has produced a new consumer landscape
Read what scholarly journals are reporting on New Media like this article from Cindy Green "Social media, Web 2.0 Strategy and the Hospitality Marketer" from The Bottomline.
The New Rules of Marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly (Full Sail Library) by David Meerman Scott
Interview Brian Solis - one of the most prominent leaders in new media.
E: brian@altimetergroup.com
STRATEGIES / TACTICS
Join the Internet Marketing Association (http://www.imanetwork.org)
35 Ways to Market Your Small Business Effectively by Kay Singh
Mastering Online Marketing
by Mitch Meyerson and Mary Eule Scarborough
Interview Rob Croll - director of Internet Marketing at Full Sail
E: rcroll@fullsail.com

STRATEGIES / TACTICS
Join the non-profit group SEMPO (Search Engine Marketing Professional Organization) http://www.sempo.org
Advanced SEO and Link Building Tips That Build a Very Successful Blog
One thing that I need to learn is not only how to find my web page but how to build it so that it is easier to be found.
Building Findable Websites: Web standards, SEO, and beyond
by Aaron Walter (Full Sail Library)
Interview Stacy Taylor - Website Marketing & SEO Consultant BIG THINK
E: stacy.taylor@doyoubigthink.com M:+1 (405) 2130535

STRATEGIES / TACTICS
Top 5 PR Strategies by Danny Brown
I think it is good to learn about PR from many angles so that I can get a better feel for how internet PR is different.
The Marketing Donut website.
Bad Publicity: How to Limit Damage to your Reputation
Ideally, no one wants bad publicity, but I think it would be good to learn what to do if it does happen.
...And the Clients Went Wild!: How savvy professionals win all the business they want by Maribeth Kuzmeski
EBSCOhost [electronic resource] (Full Sail Library)
STRATEGIES / TACTICS
Lynda.com Training "Web Analytics Fundamentals"
Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.
Creating Web Metrics Reports that Rock [Video]
I need to learn how to create engaging analytical reports
Use Metrics to Exceed Expectations
[website]
It's important that we exceed expectations in the workplace if we want to continue to grow as masters.

STRATEGIES / TACTICS
Law & the Internet by Lilian Edwards & Charlotte Waelde
Everyone needs to know the laws in their business or trade.
Journal of Internet Law
Monthly journal publication with the latest laws. This would be better to keep up with than a book since it updates faster.
FindLaw.com (Full Sail Library Database)
An online resource for legal information and Internet marketing solutions.
STRATEGIES / TACTICS
Lynda.com Training "Building an Integrated Online Marketing Plan"
Teaches how to integrate all the moving parts of a successful marketing strategy (email, social media, search, and more) without diluting your message or your brand.
Planning and Managing a Digital Strategy by RedAnt.com
People are unique and each have their own style of strategy. The more I can learn the easier it will be to find my own.
8 of The Most Successful Ad Campaigns of All Time
Taking an in-depth look at successful campaign and seeing what I can learn would be useful as a strategy.
Best Practices for Marketing Managers
This website document has good advice for mangers and how they can be better at processes, campaign measuring, and strategy.
GOAL: Tell a business’s story effectively and understand how to take a brand to the next level.
GOAL: I would like to learn how to inspire my customers to action and then be able to track and show why it worked or did not work.
GOAL: Learn how to dissect a website for better SEO and set achievable goals to make any website better.
GOAL: Understand which new media marketing techniques would best fit any company I am currently working with and how to clarify and engage the company’s target audience
GOAL: Have a firm understanding of the different components to internet marketing and how to apply them appropriately to any company.
GOAL: Learn strategic approaches to SEO and how to set and achieve search-marketing goals.
GOAL: How to correct bad PR and initiate positive PR strategies.
GOAL: Learn how to use web metrics to solve problems and plan for the future.
GOAL: Internalize the laws on the internet so I don’t have to guess whether something is legal or not.
GOAL: How to analyze and create the best marketing campaigns.
MARKETING
David Doughy
by
Characteristics of a Mentor in Internet Marketing
Knowledgeable Expert
Listens
Honest
Committed
Available
Dependable
Consistent
Creative
Interested in You
Values your Goals
Constructive Critic

10
17
13
15
12
6
2
21
9
18
19
14
20
23
5
3
11
22
16
20
21
22
23


8 of the most successful ad campaigns of all time. (2011, November 21). Retrieved from http://www.investopedia.com/financial-edge/1111/8-of-the-most-successful-ad-campaigns-of-all-time.aspx

10 usability tips for web designers. (2008, December 29). Retrieved from http://www.webdesignerdepot.com/2008/12/10-usability-tips-for-web-designers/

Bad publicity: How to limit damage to your reputation. (2012). Retrieved from http://www.marketingdonut.co.uk/marketing/pr/handling-bad-publicity/bad-publicity-how-to-limit-damage-to-your-reputation

Best practices for marketing managers. (2010). Retrieved from http://www.salesforce.com/assets/pdf/misc/BP_MrktngMngrs.pdf

Brown, D. (2008, September 08). Tp 5 pr strategies. Retrieved from http://www.webanalyticsworld.net/2008/09/top-5-pr-strategies.html

Close, A. G. (2012). Online consumer behavior: Theory and research in social media, advertising and e-tail. New York, NY: Routledge.

Conyard, R. (2009, September). Planning and managing a digital strategy. Retrieved from https://www.redant.com/_assets/files/Digital-Strategy-Whitepaper.pdf

Edwards, L., & Waelde, C. (2010). Law and the internet. (3rd ed.). Portland, OR: Hart Publishing.

Green, C. E. (2009). Social media, web 2.0 strategy and the hospitality marketer. The Bottomline, 24(4), 18-21. Retrieved from http://www.hftp.org/Content/Bottomline/bottomline-2009-06_07.pdf

Greene, R. (2012). Mastery. (pp. 175-223). New York, N.Y.: Penguin Group.

Kuzmeski, M. (2011). ...And the clients went wild!: How savvy professionals win all the business they want. Indianapolis, IN: Wiley Publishing, Inc.

Lavenda, D. (2013, August 08). Once upon a time at the office: 10 storytelling tips to help you be more persuasive. Fast Company, Retrieved from http://www.fastcompany.com/3015140/leadership-now/once-upon-a-time-at-the-office-10-storytelling-tips-to-help-you-be-more-persu

Ledford, J. L. (2009). Search engine optimization bible. (2nd ed.). Indianapolis, IN: Wiley Publishing, Inc.

Meyerson, M., & Scarborough, M. E. (2008). Mastering online marketing. Irvine, CA: Entrepreneur Press.

Neumeier, M. (2005). The brand gap: How to bridge the distance between business strategy and design. (2nd ed.). Berkeley, CA: New Riders.

Use metrics to exceed expections. (2013, April 23). Retrieved from http://www.howto.gov/customer-experience/models/customer-experience-model/exceed-expectations

Scott, C. J. (2012). Leadership perceptions in the marketing organization and technological uncertainty. Journal of Marketing Development and Competitiveness, 6(1), Retrieved from http://www.na-businesspress.com/JMDC/ScottCJ_Web6_1_.pdf

Scott, D. M. (2009). The new rules of marketing and pr. (2nd ed.). Hoboken, NJ: John Wiley & Sons, Inc.

Singh, K. (2013, April 26). 35 ways to market your small business effectively: Part 1. Retrieved from http://socialmediatoday.com/node/1418256

Smith, G. (2013, May 11). Advanced seo and link building tips that build a very successful blog. Retrieved from http://local-seo-company.net/advanced-seo-and-link-building-tips-that-build-a-very-successful-blog/

Solis, B. (2011). The end of business as usual: Rewire the way you work to succeed in the consumer revolution. Indianapolis, IN: Wiley Publishing, Inc
.

Veesenmeyer, J. (Presenter). (2009, October 07). Creating web metrics reports that rock [Web Video]. Retrieved from http://www.howto.gov/training/classes/web-metric-reports-that-rock

Walter, A. (2008). Building findable websites. Berkeley, CA: New Riders.

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
REFERENCES
Characteristics of a good marketer. (2011, April). Retrieved from http://www.brandignity.com/2011/04/characteristics-good-internet-marketer/

Gilmore, E. (2012, June 04). Seven characteristics of a good internet marketing partner. Retrieved from http://www.theedesign.com/blog/2012/seven-characteristics-of-a-good-internet-marketing-partner
References for Characteristics of a Mentor
Full transcript