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Storytelling im Tourismus - the next generation!

Martin Schobert am Content Day 2015

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Transcript of Storytelling im Tourismus - the next generation!

Social Media im Tourismus - the next generation!
Von der Werbekampagne zum Drehbuch
Paul Watzlawick, +
Österr. Psychotherapeut
und Kommunikationswissenschafter

Man kann nicht nicht kommunizieren.
CONTENT DAY 2015 | Salzburg | 24.04.2015

Martin Schobert tourismusdesign.com
@joebertl Büro für Produkt- & Markenentwicklung


Geschichten entlang der Marke
Man kann nicht nicht kommunizieren ...
Erdem Gündüz, Juni 2013
The Silent Man, Taksim Platz, Istanbul

source: http://www.baekdal.com/media/market-of-information

Service ist das neue Marketing
Tag der Brandenburgischen Tourismuswirtschaft
"Storytelling im Tourismus"
Transmedia Storytelling im Tourismus
Full transcript