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Companies Reach Global Markets
Transcript of Companies Reach Global Markets
How is this achieved ?
Three types of International Companies exist in the world today:
- International Firms
- Multinational Firms
- Transnational Firms
Unify, Simplify, Amplify
A franchise is a right granted to an individual or group to market a company's goods or services within a certain territory or location under the company’s brand name.
(Kerin et al., 2008).
"Exporting is producing goods in one country and then selling them in another country" (Kerin et al., 2008) There are two types of Exporting.
- Indirect Exporting
- Direct Exporting
Internal and external companies
McDonalds is a huge franchise which is well known all over the world today.
One of the franchise firms which is dominating the food market
Relate to cultures
Variety of products
Reaching Global Markets is a Focus of all International Companies. How can this be achieved? Provide
Wheeler, A. (2012). Designing brand identity an essential guide for the whole branding team. Retrieved from http://www.qut.eblib.com.au/patron/FullRecord.aspx?p=918218
Kerin, R. A., & McDonnell, J., de Meyrick, J., Garett, T,. M,. Rugimbana,R., ...Rudelius,W. (2008). Marketing: The Core (1st Ed). Sydney, N.S.W: McGraw Hill Education.
"The best brand speak with one distinctive voice"
"Its sound has rhythm"
A company might have to be encouraged a joint venture with a local company to join a country market.
(Wheeler, 2012, P.22).
(Wheeler, 2012, P.26)
(Kerin et al 2008., P.153)
Thank you for listening
"The best thing about the future is that it comes one day a time"
(Wheeler, 2012, P.38)
Coke bring joy
- International companies
- Joint Venture