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Companies Reach Global Markets

Brief
by

Alsultan Abdulmalik

on 20 January 2015

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Transcript of Companies Reach Global Markets

http://farm4.staticflickr.com/3396/3616094906_da0de3d6f7_z.jpg?zz=1
How is this achieved ?
Three types of International Companies exist in the world today:
- International Firms
- Multinational Firms
- Transnational Firms
Unify, Simplify, Amplify
FRANCHISING
A franchise is a right granted to an individual or group to market a company's goods or services within a certain territory or location under the company’s brand name.
(Kerin et al., 2008).
Exporting
"Exporting is producing goods in one country and then selling them in another country" (Kerin et al., 2008) There are two types of Exporting.

- Indirect Exporting
- Direct Exporting
Joint Venture
Internal and external companies
McDonalds
Coca-Cola
Fresh
Fun
No pork
Saudi Arabia
McDonalds is a huge franchise which is well known all over the world today.
One of the franchise firms which is dominating the food market
Branding
Relate to cultures
Name
Variety of products
Message
Reaching Global Markets is a Focus of all International Companies. How can this be achieved? Provide

Examples.

http://www.toxel.com/design/2008/08/20/20-famous-logo-designs/
http://www.toxel.com/design/2008/08/20/20-famous-logo-designs/
http://coca-cola-art.com/2008/10/08/free-coca-cola-vectors/
http://www.xxxx.com.au/beer-info/
http://www.victoriabitter.com.au/age-verification/?referer=http%3A%2F%2Fwww.victoriabitter.com.au
www.coles.com.au/
www.woolworths.com.au/
http://www.eyelove.com.au/dior/
www.saudiaramco.com/
http://www.lulu.com/shop/tarek-mahfouz/arabic-culture/paperback/product-10287331.html
http://en-kw.namshi.com/buy-kalimah-crew-neck-tshirt-for-men-men-44900.html
www.kfc.com.au/
http://www.davidicke.com/forum/showthread.php?p=1060892397
www.avon.com.au/
www.nestle.com.au/
www.louisvuitton.com.au/
www.goodyear.com.au/
www.lacoste.com/aus/
www.apple.com/au/
www.mercedes-benz.com.au/
mcdonalds.com.au/
http://www.webestigate.com/
Wheeler, A. (2012). Designing brand identity an essential guide for the whole branding team. Retrieved from http://www.qut.eblib.com.au/patron/FullRecord.aspx?p=918218


Kerin, R. A., & McDonnell, J., de Meyrick, J., Garett, T,. M,. Rugimbana,R., ...Rudelius,W. (2008). Marketing: The Core (1st Ed). Sydney, N.S.W: McGraw Hill Education.
"The best brand speak with one distinctive voice"
"Its sound has rhythm"
A company might have to be encouraged a joint venture with a local company to join a country market.
www.coca-cola.com.au
http://www.letsjapan.markmode.com/index.php/2008/11/21/obama-tee-shirts-japan-yes-we-can/
REFERENCE LIST
(Wheeler, 2012, P.22).
(Wheeler, 2012, P.26)
(Kerin et al 2008., P.153)
Brisbane
Thank you for listening
http://www.buildriteconstruction.com/images/site/construction_services/pre-construction_services.jpg
"The best thing about the future is that it comes one day a time"
(Abraham Lincoln)
(Wheeler, 2012, P.38)
Coke bring joy
Overview
- International companies
-Strategies
- Branding
- Joint Venture
- Franchising
- Exporting
- Examples
Full transcript