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FEASIBILITY STUDY

Bebida "Bubble Tea"
by

Jomarie Ann Rivera

on 18 October 2014

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Transcript of FEASIBILITY STUDY

FEASIBILITY STUDY
Bachelor of Science in Hotel and Restaurant Management
FEASIBILITY
UNLOCKED
.
.
.
.
by: Jerome Mark L. Rivera
"Perfection, a perfect party in a cup,"
OBJECTIVES
To operate a successful milk tea bar in Caloocan, employing one to two employees the first year
To obtain a minimum of 300 regular customers in the OK Plaza market the first year of operation.
To produce a reasonable net profit by the end of the third year of operation.
Over in Asia something was going on with beverages featuring gelatinous pieces over in Asia -- there, new shops and stands were spreading like wildfire, serving a drink sometimes called
"boba tea" or
"tapioca milk tea," but usually named
"bubble tea."
Bubble tea remains one of the more mysterious addictions we consume, its provenance mostly unknown, yet no doubt wondered about by most who buy it.
There are dozens of small oddities that make up the bubble tea experience, but surely the weirdest one of all is the alarming spectre of viscous tapioca balls or jiggly jelly squares slithering their way up the length of the wide-gauge straw toward your mouth.
But bubble tea must break the middle of the mainstream to keep growing, some in the business are worried.
The newness of the experience has carried the product until now. The people in the bubble tea business had to find a way to keep selling in high volumes.
There are many ways to make Milk Tea, a basic cold tea recipe is jazzed up with fruit flavorings and one tea maker in particular put tapioca pearls in their milk tea and it sank to the bottom giving it the bubbly look.
HISTORICAL BACKGROUND




AND LOGO ANALYSIS
Bebida was introduced by the J.R. Partnership. It is a partnership owned by a group of friends. The partnership went to a deep study and brainstorming in putting up their business.
A year before they put up their business, they first dined-in in one of the Tea Houses here in Caloocan area.

They noticed that many people are encouraged to buy teas nowadays. They observed that it is in demand in today’s generation.
. They devised a product that came from an innovation of fruits and tea that many people would love to try. It is an innovation of healthy tea that could freshen up the customers.
BEBIDA
taste and fun
bright, colorful logo design
There are several reasons which make this an excellent name for the store. This venue is going to be selling refreshingly milk tea drinks and that is where the “Bebida” portion of the name comes in.
The Spanish word “Bebida” means “drink” or “beverage”, this aspect of the name makes it fun and easy to remember.
It can also be define as “ Be Bida” which connotes....
“You will always BE the BIDA”
the protagonist, the star, V.I.P
Since brand recognition is the most important portion of marketing, with a fun and memorable name our brand will be very recognizable.

I decided to used Spanish word for my shop, it’s because the design of my shop will be like a modern Spanish colorful style.
MARKET
The target market of our Bebida Tea drinks will be the students, employees and passers-by at Caloocan area, who would enjoy a more healthy, fruit based drink as opposed to the soft drinks and artificially flavored beverages already offered at different places.
Secondary Target Marketing: students
Main Target Marketing: passers-by, commuters of all ages and residents near OK Plaza, where proposal is made.
Future Target Marketing: people who are interested in franchise business.
MONEY
POLICIES THAT PERSONNEL MUST FOLLOW
 Personnel must be in store thirty (30) minutes before the operation.
Personnel must always be able to check all records of sale and disbursement before the opening and closing the store.
Regarding the accomplishment of every personnel performance.
Maintain the cleanliness and orderliness of the store.
METHOD OF EXECUTION
 Check the Equipments
 Check the availability of products
 Check the quality of raw materials
 Sanitize all the tools and utensils
 Clean and sanitize the station
Compensation Benefits and Privileges
SITE IDENTIFICATION ANALYSIS
Location is one of the most important required things in putting up a business. It must be accessible and safe. We chose a place where we can able to market our product easily to our customers.

We found a place that will fit to our target market. BEBIDA will be located at the First Level, Unit 14 G/F Ok Plaza no.5 Francis Co St. Victory Liner Compound 075 Caloocan City.
The size of the rental space is approximately 66 sq. meters.
These are the boundaries around to our location:
South: Francisco St.
East: Samson Road
West: Victory Liner
The most common soil type in Caloocan is the hard loam, more popularly known as the adobe which was heavily used in construction in the past and until now.
6. DRAINAGE AND SEWAGE CONDITION
Liquid and solid waste was carried off through the underground drainage that the Government implemented. The city's environmental sanitation services (ESS) implemented the information campaign along the area to reduce the increasing volume of the garbage in the city.
7. PARKING AVAILABILITY
Bebida does not provide a parking area on its own but there are allotted space for parking area provided by the Victory Mall that requires a parking fee in a cheaper price. The parking area can access all kinds of vehicles and assure the safety of it.
8. STREET ROUTING
The Ok Plaza was located along the Samson Road going to Monumento.
Visibility from nearby Road
The building of Ok Plaza where our business located was visible from the nearby road of Samson Road.
Accessibility
Our location can access easily by our customers.
3-5 minutes of travel via Public Utility Jeep (PUJ) from Sangandaan
5-10 minutes of travel from Bayan/Letre or from Malabon via Public Utility Jeep (PUJ)
And for those people who are within the area or near in our location like the employees of mall, students, passersby and the like
Availability and Rates of Gas, Electricity and Telephone
There is available gas station which is Petron near in our location along Samson Road.
The Manila Electric Company (MERALCO) is the sole provider of the city’s electricity that is located also within the Samson Road going to Monumento.
The company of PLDT was the one who provides the telephone accessibility within the whole area of Caloocan that located along the Sangandaan.
TRAFFIC PATTERN
From Sangandaan heading straight to Monumento, turn right before the Puregold. As you turn left, the Ok Plaza is only threshold before going to Victory Mall.
ZONING REQUIREMENTS
To operate a business legally, one needs to meet all the laws for operating a business in your country and local community.
Consult a legal professional to help you with all the legal requirements that you must comply with, such as licenses and registrations, contracts and leases.
MARKET ANALYSIS
Bubble/Milk tea is specialist drink increasingly being offered in cafés, coffees shops and bars. It originates from Asia and is made up of hot or cold tea, milk, sugar and giant black tapioca balls.
A. DEMAND FOR FOOD AND BEVERAGES FACILITIES
Customers are likely to be:
Young professionals may consider bubble tea a novelty and luxury alternative to the commuter, lunchtime or after-work coffee.
Although it contains sugar, bubble tea is a much healthier alternative to carbonated fizzy drinks and may therefore appeal to health conscious consumers.
It is popular for people to hold meetings such as craft circles and book groups in local cafés and coffee shops and a bubble tea café could appeal as an unusual alternative.
The objectives of the marketing aspect are strategically centered on 3 criteria:
to create strong consumer awareness towards a completely new BEBIDA tea shop
to establish a wide brand recognition through the capture of market shares in the functional drinks segment
to become the top market leader
DIRECT AND INDIRECT COMPETITORS
Direct Competitors
Infini-tea
Tea Zone
Pan-tea
Ersao
Bubbatealicious
Zentea
Indirect Competitors
Angel’s Burger
Buko ni Juan
Siomai House
Burger Machine
Rice in a box
Hong Kong Noodles
PROMOTION
The promotional outputs will convey the clear message that “BEBIDA is a healthy drink who simply enjoys taking care of their body and life and refreshing”.
MARKETING STRATEGIES
 Tarpaulin
 Social media via Facebook, twitter, instagram
 Sales talk or word of mouth
 Promos
 Coupons
You will always
BE the BIDA!
E
B
I
D
a
B
vision
Our vision is to help create the best tasting teas that marked as one of the shop’s highly reputable market that could attract visitors within the area as well as from other places.
The values of our business are to maintain a quality product, and keep our customers happy so they will come back.
mission
Our mission is to help create a different milk tea drinking experience that would leave customers satisfied and looking forward to more.

Moreover, the business aims to go on extra mile in giving its clients the ultimate revitalizing stay by offering luscious milk or fruit tea beverages providing efficient and friendly service a midst, a clean and cozy environment.
We are producer of milk tea to provide professional services with fresh milk and by using fresh okra water ice in reasonable price and taking into account the health of consumers are important.

Our goal is to provide the finest premium milk teas to residents of the Caloocan area in a relaxed and fun atmosphere and will surely maintain cleanliness in production lines and facilities.
MENU
subsoil condition
The initial capital of the business is two million five hundred thousand pesos (Php 2,500,000.00) which will be shared by five (5) partners. The owners decided to share an initial capital of five hundred thousand (P500,000.00) each.
Berry Cheese Surprise
ChocoSoy
Ube Lasting Graham
Coffee Jello
Potato Chips
Nachos
BERRY CHEESE SUPRPRISE
MAJOR FINANCIAL YEARLY ASSUMPTIONS
a. An increase of 3.11% on income annually
b. An increase of 1% on cost of sales
c. An assumption of 1% increase on utilities expenses yearly
d. An office supplies expense increase of 0.05% annually
e. Promotional expense increase by1% yearly
f. Annual increase of 2% for salaries and wages
UBE LASTING GRAHAMS
COFFEE JELLO
ChocoSoy
nachos
potato chips
THANK YOU!
ORGANIZATIONAL STRUCTURE
The owners of Bebida will actively participate in the operation of the business to minimize expense of salary.
Organization management is basically a “to do” list for an organization. It lists out the plan of work, programs, and organizational growth over a period of time - six months, a year. The tasks involved, who is responsible for them, and when they’ll be done. This organization chart or structure is based on direct flow of authority from the owner which is also the manager.
What’s your cup color for this year? Avail our colorful cups for your family and enjoy drinking at home. Only P50.00 with a minimum purchase of P500.00.
JANUARY
A Valentines day promo wherein first five pair of couples will get a Red rose and a heart coin purse for free.
FEBRUARY
Salute to the Graduates promo! Free one Grande Bebida drink with a mnimum purchase of P800.00
MARCH
Summer treat! Bring family and friends and avail 20% discount on our Specialty of the house only for a minimum purchase P500.00 only
APRIL
Specially designed bebida keychain for our Dear Mothers. A Mothers Day promo… free with a minimum purchase of P500.00
MAY
A Special tumbler for kids ready for the School opening. Get one when you buy our Bebida Special tea.
JUNE
Who Wants blueberry muffin? Bebida celebrates Blueberry muffin month. Buy 1 Grande and get 1 blueberry muffin for free.
JULY
This is to celebrate the friendships Month. Refer your friends and get free 1 Ube lasting Graham. Click like and share bebida Customer’s page on Facebook then refer to friends and ask them to like and share the page. Minimum referral is ten friends and up
AUGUST
SEPTEMBER
A rainy day promo wherein the guests will get an umbrella with a Bebida logo for every P1,000.00 of purchase.
An October fest Promo wherein the group of costumers will get a free one slice of cake on our Specialty of the house.
Free Halloween Special trick or treat candies for a minimum purchase of P200.00 only
Give hug on Christmas day! Give your special someone a bear Hug collection for only P100.00 each when you buy five Venti Bebida Drinks.

DECEMBER
NOVEMBER
NATURE AND COSTS EXPENSES
The following are the usual costs and expenses of Bebida:
a. Rent expense
b. Store equipments
c. Furniture and fixtures
d. Office equipments
e. Office supplies
f. Kitchen equipment
g. Kitchen supplies and utensils
h. Repairs and maintenance
i. Taxes and licenses
j. Advertising expenses
k. Utilities expenses
l. Salaries and employees benefits
m. Depreciation expenses
g. Increase of 1% yearly for repair and maintenance of machineries and
equipments
h. Increase of 1% for SSS, Philhealth, Pag-ibig and Withholding tax
i. Additional store equipments, machineries and others shall be made
during succeeding years.
j. Life span of store equipment, machineries and furniture and fixtures is
5 years.
FINANCIAL RATIO ANALYSIS
The significance of this is to measure the ability of the firm to earn adequate return on sales, total assets and invested capital to recover its operating expenses.
A. RATIO ON RETURN ON NET SALES
The ratio indicates the net income per peso of sales.
B. RATIO ON PARTNER’S EQUITY
The ratio indicates the probability in the use of invested capital or the amount of return per peso of owner’s equity.
C. RATIO ON OPERATING EXPENSES
The ratio obtained indicates the portion of sales absorbed by operating expenses
The ratio indicates that 23% will be rate of return on investment using the average annual income.
D. RATIO ON ACCOUNTING RATE OF RETURN ON INITIAL INVESTMENT
5.00
2.00
6.00
5.00
5.00
2.00
7.00
1.00
1.00
34.00
3.40
37.40 (60.00)
5.00
2.00
2.00
7.00
1.00
1.00
5.00
5.00
3.00
31.00
3.10
34.10 (50.00)
1.00
1.00
7.00
2.00
5.00
2.00
3.00
5.00
5.00
31.00
3.10
34.10 (50.00)
8.00
2.00
5.00
5.00
2.00
7.00
1.00
1.00
31.00
3.10
34.10 (50.00)
2.00
5.00
3.00
3.50
2.00
2.00
17.50
1.75
19.25 (25.00)
3.00
1.00
1.00
1.00
4.00
1.50
11.50
1.15
12.65 (20.00)
Full transcript