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Eindpresentatie Intratuin Merkbeleid

Analyse van het merkbeleid binnen de afdeling sfeer & interieur.

by

Loes van de Velde

on 8 July 2011

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Transcript of Eindpresentatie Intratuin Merkbeleid

Category Management Sfeer & Interieur Merkbeleid! Deel I Analyse Klant Trends Klantstijlen Merken Riviera Maison Lifestyle VT Wonen Riverdale Serax Loes van de Velde Martin Janssen Merken aan de hand van klantstijlen Huidig

VS

Gewenst SWOT Deel II Segmentopbouw Wat wordt er gepresenteerd?

Deel I: Analyse
Deel II: Segmentopbouw
Deel III: Praktische vertaling Huidige situatie Gewenste situatie Deel III Praktische vertaling Naast de segmentopbouw ook een praktisch hulpmiddel Waar moet een merk aan voldoen? 8 juli 2011
Merkbeleid
Intratuin NL
Stage 2010- 2011 Wat is er onderzocht? Merkbeleid Middensegment Analyse INTERVIEWS Observatie & enquete Trendshopper Liefhebber Prijsbewuste liefhebber Vragen!? Wat is het gewenste beleid om maximaal
resultaat uit de merken te halen!?

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