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Transcript of Coolness
If I used this device, it would make me stand apart from others.
This device helps people who use it stand apart from the crowd.
People who use this product are unique.
This device is sexy. Utility People like me use this device.
The purpose of this device is to be useful.
I think the purpose of this device is to help people.
This device would help me get things done
This device helps me complete tasks more efficiently than other devices of its kind.
Using this device is satisfying.
This product caters to my own needs. Novelty This device is stylish.
This device is hip.
This device is on the cutting edge.
This device is out of the ordinary/
This product stands apart from similar products/
This product is novel. Items (Cronbach's α = 0.8916) (Cronbach's α = 0.8916) (Cronbach's α = 0.8916) Methods Online Survey N = 630 (Female = 219, Male = 378) Discussion Cool = Distinctiveness + Utility + Novelty
Distinctiveness and Novelty are correlated, yet different
Technologies that can combine Distinctiveness, Utility and Novelty are likely to be considered Cool!
Simple stylishness is not enough.
Interaction with Device has to be perceived as Useful, yet Distinctive. Implication Study answers the question: What is Coolness?
Explicates a New Concept important for Interaction Science
Reveals What makes an Interaction Technology Cool
Our Measures provide Leads on How to build Coolness into Devices.