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Google: The Quest to Balance Privacy with Profits

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by

Benin Saffo

on 21 April 2014

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Transcript of Google: The Quest to Balance Privacy with Profits

Sergey Brin and Larry Page created their search engine "BackRub" in 1996.
In 1998 the search engine
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was officially born,named after the term "
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", a mathematical term for a 1 followed by 100 zeros.
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adopted a decentralized approach to empower its employees, by following it's "Ten Core Principles" to sustain its diverse company culture.
The employees are provided with great perks and bonuses to make its corporate culture fun and innovative. Two of
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's core principles , "You can be creative without a suit" and "You don't need to be at your desk to need an answer"
Background Information
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’s network is based largely on the information of its users;
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uses users past searched items to provide advertisement for companies that they are partnered with.
This has landed
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into many lawsuits concerning privacy rights,including tracking of smart phones, to controversially entering the Chinese market.
The question then becomes Does
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’s highly intelligent and powerful search engine cross the line of invading user’s privacy rights to create profit?
Situation Analysis
According to Larry Page a good search engine "understands exactly what you mean and gives you back exactly what you want"...

Being a large company,
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has many risks and ethical issues it must constantly address.
One of the major privacy criticisms argued against
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is the fact that they keep track of users search terms and some disturb "hack attacks" secured info.
Privacy advocates claim these tracking features violates user's rights to privacy.
Supporters of
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tracking believe that the tracking is necessary in order to provide the best services to user.
Ultimately the deciding factor of the user to place a greater value on privacy or
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free services.


Quest to Balance Privacy with Profits
Oligopolistic Competition -
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is one of the few large firms that together exercise influences in the market of computer services which allows them to compete in highly concentrated markets.

Unethical Practices- Tracking of smart phones,anti-trust issues,copyright infringement, invading privacy for profit.

Moral Standards:
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's mantra of " Don't Be Evil" vs the perception given from there company's practices.
Relevant Concepts From the Chapter
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: The Quest to Balance
Privacy with Profits

Gmail- 425 million active users, 7,600 megabytes of free storage
YouTube-Third most popular site in the world.
Android-Has surpassed 10 billion dollars worth of apps.
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Maps-GPS Navigation Systems
Ethical Dilemma
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Products and Features
PRIVACY
1.How can
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use its power to improve the lives of its stakeholders?
By keeping them involved and being supportive.
Know who the potential stakeholders are, which are employees, customers and community members.
Provide employees with meaningful work, advancement opportunities, and investments with a superior rate of return.
Make their customers aware of the privacy issues and inform them that they have the opportunity to opt out.
2. Do you feel there is any way
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can respect privacy and yet still maintain its profitability?
No,
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can not respect privacy however they can still maintain profitability. Concerning privacy as long as users are willingly open to disclose information regarding themselves to the worldwide web it is not longer private. In relation to mobile devices, wifi and applications
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provides users with terms and conditions that are needed to be accepted in order to install any of their services.Once the terms and conditions are accepted
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begins to make the profit whether the user acknowledges the terms and conditions or not.
3. What are some of the effects government regulation of the Internet might have on
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's Operation?
Increase fines of violations each day higher
Suspension of other contractual agreements with other companies and possibly lose other sponsors related towards the gradual income of profits.
Accompanying Case Questions
The ethical dilemma at hand in
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’s fight with balancing privacy and profitability, is all in deciding whether or not Google is an ethical business.
According to
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mantra, “Do no evil”, the company seems to have a good sense of moral standards, but with
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history of legal trouble and invasive acts their reputation has become questionable.
Although,
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faces backlashes, their service is proven to be extremely important to users globally. Users have to then choose between privacy rights or information.

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Wallet
Innovations of Tomorrow
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Glasses

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Green
Conclusion

The future of
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and the success of the company can not be compared to the advancements among the search engine providers. Being ranked as one of the most profitable Internet companies in the world; with extremely great benefits and innovative technological advancements for the future makes them the "epitome" one of the "best companies to work for."
Even though
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has faced many challenges in the realm of privacy which still occur to this day, they hold strong and firm to their mantra "Don't Be Evil" and focus on actions in determining where to draw the line when it comes to invasion of privacy on the behalf of the user.
Presented By:
Benin Saffo, Camille Smith, Denis Tavares, Sharon Vickers, Sadarius Wesley
Full transcript