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Digital Strategy

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by

Levi Allan

on 14 February 2014

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Transcript of Digital Strategy

Digital Strategy & Planning
Simple & clear vision
Collaborate, align & challenge
Deliver results and build trust
Build IP and bring fresh thinking
Innovate, learn and refine
Partner
Will it be easy?
Rapid change
Commitment vs flexibility
Legacy systems and legacy thinking
Cultural change
Perception vs reality
Innovate, deliver & build
Threats or Opportunities
Build
Capability
Engage
Stakeholders
Days
First
90
Identify
Engagement model
Align thinking
Build Digital's profile
Strategic
Partners
Identify
Build relationships
Define model
Build team
Build IP
Research
Understand
Digital
Strategy
Strategy
Vision
Objectives
Measures
Share
Plan
FY15
Funding
Roadmap
Capacity planning
Deliver
digital experiences that
enrich our customers' lives and ultimately lead to profitable growth
Customer insights
Corporate strategy
Products, channels & experiences
Markets and customers
Trends
Challenges
Focus
Vision
Industry
Technology
Revenue & cost
Partner
Full transcript