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Transcript of Digital Strategy
Simple & clear vision
Collaborate, align & challenge
Deliver results and build trust
Build IP and bring fresh thinking
Innovate, learn and refine
Will it be easy?
Commitment vs flexibility
Legacy systems and legacy thinking
Perception vs reality
Innovate, deliver & build
Threats or Opportunities
Build Digital's profile
digital experiences that
enrich our customers' lives and ultimately lead to profitable growth
Products, channels & experiences
Markets and customers
Revenue & cost