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Transcript of Planned obsolescence
Anastasia Mavrommati Daphne Tsakopoulou
Tutor: Katerina Kehagia
Planned obsolescence is a policy of planning or designing a product with a limited life-use so that it will become nonfunctional or unfashionable over a certain period of time.
There are three types of Physical Obsolescence mechanisms that are used by companies in order to lead customers into buying new products.
Figure 1: Planned Obsolescence
Retrieved from: http://alft-teluu.blogspot.gr/2013/09/planned-obsolescence.html
When first made: 2,500+ hours
Nowadays: 1,000 hours
Products difficult to repair
Consumers tend to buy new products
instead of fixing the broken ones
Figure 2: Broken Iphone. Retrieved from http://www.prweb.com/releases/AppleiPadiPhoneRepair/TotaliRepair/prweb9510753.htm
Products are more fragile and easier to be damaged.
Manufacturers launch new products so as to make previous models seem old-fashioned.
They also make new products more often.
Consumers are being brainwashed to believe that newer products will provide with more advanced functions.
Economy controlled by Planned Obsolescence
Companies do not gain any profit by maximizing the life of their products as consumers will always be interested in buying newly designed ones.
Furthermore, if products could last a lifetime, then the demand would not increase, even if newly products were on the market because consumers will already have fully functional, older ones.
Planned Obsolescence VS Environment
Throwing electronic items is one of the main source of waste
heavy metals and toxic plastics
Figure 3: http://kureepuzhadumpyard.blogspot.gr/2011_10_01_archive.html
How to deplete Planned Obsolescence
Buy products with a warranty
Durability and quality of the product
Buy recycled products
Prefer second-hand goods
Make sure to fulfill the life-cycle of the product by taking good care of it
Buy products that can be easily serviced.
To sum up, planned obsolescence is a constantly increasing phenomenon that it is used by companies to manipulate consumers into buying products, depending on their unawareness and consumerism that thrives in modern society.
Due to planned obsolescence and its significant increase, economy, environment and society are suffering.
1. Aladeojebi, T. K. (2013) Planned Obsolescence. International Journal of Scientific & Engineering Research. Retrieved from: http://www.ijser.org/researchpaper%5CPlanned-Obsolescence.pdf
2. Hindle, T. (n.d.) The econimist guide to management ideas and gurus. Retrieved from: http://www.economist.com/node/13354332
3. Lapoix, S. (2011) Planned Obsolescence: how companies encourage hyperconsumption. Retrieved from: http://owni.eu/2011/05/09/planned-obsolescence-how-companies-encourage-hyperconsumption/