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Mcdonalds, An Ethical Issue

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Abdiaziz Ahmed

on 13 December 2013

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Transcript of Mcdonalds, An Ethical Issue

Mcdonald's, An Ethical Issue
History of Mcdonald's
McDonald's started in 1937, where Patrick McDonald opened a small food stand. Hamburgers were ten cents and orange juice was five cents
First of all, we will touch the field of food health. In this situation, McDonald’s as the world’s leading fast food company has inevitably been first in the firing line. The problem in obesity and health eating has confronted the company.
In 1940, his two sons, Maurice and Richard (aka Mac and Dick), moved the entire foodstand from Monrovia, California to San Bernadino, California. The resturanat was renamed "Mcdonald's Bar-b-Q" and served 25 barbecued items on their menu
In 1948, the McDonald brothers reliazed that all the profit came from selling Hamburgers, they closed down their successfull drive through. This time they're rebuilt McDonald's, producing a self-serve restuarant and had taken great care setting up an assembly line to ensure maximum efficency. the resturants's name changed to simply McDonald's
In 1953, McDonald's began to expand from California to Phoenix, Arizona and Downey, California which to this day is the largest serving McDonald's restuarant.
In 1954, Ray Kroc was introduced to the Mcdonald brothers. Heres the history of Ray Kroc and how he changed the whole of McDonald's around.

The main issue is the ethical issues which are filled around Mcdonald consists of health, ill-treatment of animals exploitation of children and destruction of rainforests
The company has criticized for providing unbalance menu and insufficient nutrition information about their food.
Consequently, it actively encourages consumers, especially teenagers and children to make unhealthy choices.
The multinational company has also been claimed for its standard fare of its high calorie burgers and fries as the major factor of spiraling obesity rate among the consumers.
In 2002, the fast-food chain was accused of misleading young consumers about the health of its products.
McDonald's is one of the largest distributors of toys, which is included in 20% of their sales. The Happy Meal that is targeted towards children began in 1979 and became rapidly popular with the fun box, small portions, and of course, the ever-changing toy included.
McDonald's targets children through Ronald McDonald and the kids play areas as well, making it a fun environment. In 2010 McDonald's was sued for unethical marketing practices towards children through the act of providing those toys.
Monet Parham came forth to sue McDonald's because her daughters would nag and cry for the Happy Meals constantly even when told no, she claimed that McDonald's had invaded their minds through their deceptive marketing.
A complaint that McDonald’s influences unhealthy eating habits through their advertisements and exploits young children has risen with the toy claim.
A law in two cities of California has passed saying that any establishments that does not meet nutritional value will not be allowed to serve toys with the meals. Today the Happy Meal is still in place and the practices are continuing to attract children to their establishments.
The following theories: individualism, utilitarian, kantian, and virtue theory examine if the McDonald's Corporation is acting ethically or not and why. For each theory McDonald's has acted ethically, the only theory that breaches ethical decisions is kantian but overall the corporation has acted ethical thus far.
According to Friedmans's theory of individualism the company is acting ethical. The company's main goal is to maximize profit for the owner and stockholders. McDonald's is purposely marketing children because they are able to persuade their parents to purchase their products.
Children are unable to drive or buy the food but their parents are. By having children go with a parent or adult, it doubles profit. If one adult goes, that is one burger, but if a child and an adult go, its two.
Children push to get a new toy in a Happy Meal and play on the playground provided at many establishments which drive profits, Friedman would agree with their practices because it has and will continue to create maximum profit.
Utilitarian theory states that happiness should be maximized while pain should be minimized.
Again, according to the Utilitarian theory McDonald's is acting ethical. All the stakeholders are happy considering the situation, the stakeholders are the customers, which include the parents and children, the employees of McDonald's and the McDonald's corporation.
The children are happy with their toys, and playgrounds, and a clown, which is the face of the McDonald's Corporation.
Mostly parents are willing to listen to their children's wishes because their children are entertained by the toys and are busy playing, most parents will stop and get the food because its fast and easy and it makes their children happy, hence the name Happy Meal.
Not only are the families happy but so it the corporation. With higher profits employees are able to have job security, higher wages and better benefits. If McDonald's continues to grow, which it is, then there are also more job opportunities available around the world. With the children, parents and the corporation happy, maximum happiness is achieved.
Kantian theory states that one should do things for the right reasons, that people are not just numbers but should be respected and one should aid in rational decisions of the people and the company.
Kantian theory is attached to the saying "the end does not justify the means."
One part of the theory is to act rationally with consistent actions and not consider ones self as an exemption.
McDonald's has been consistent with their marketing techniques since the 1970's and is one of many fast food chains that provide playgrounds, toys, and figures such as Ronald McDonald.
Next the company should aid in making rational decisions, McDonald's provides all the nutritional facts for consumers in all their establishments, it is up to the consumer to decide if they want to purchase the products or not. Next is to respect people and their personal needs and differences.
McDonald's has done so with gender based products, age focused meals and healthy options. Lastly Kantian theory says the company should be motivated by good will. McDonald's began the marketing techniques to children out of self-interest to maximize profits, but overtime the techniques have become apart of the McDonald's face.
Everyone knows what they do and it is our choice to buy or not. McDonald's was not motivated to just provide a toy because it's the right thing to do, but to attract them to come back. In that sense, McDonald's is unethical but over all McDonald's have used their marketing techniques that satisfy most of the Kantian theory.
Lastly, the virtue theory, which states that one should express good character, which includes courage, honesty, temperance, and justice. McDonald's acted ethically in reference to their marketing techniques and practices.
McDonald's have good ideas, good products, and fairness to their consumers. McDonald's is honest with their food nutrition, and variety of products that satisfy different consumers needs.
Consumers know that McDonald's provides fast food for cheap prices, they fulfill their function as a food provider.
In reference to the lawsuit, Monet Parham did not show temperance when dealing with her children, the consumers always have the control and power to buy or not and Monet Parham had that control.
McDonald's acted ethically and should not be sued for something out of their power, yes they provide marketing to children but the parents are the ones who dictate if their children are fully exposed to the products and at what level. The consumer always has a choice.
McDonald’s has a negative impact on the environment in more ways than one. Aside from the pollution from factories where the food is produced, the unusable waste from nearly all the food they sell, and the massive amounts of power and energy that are required to keep all of the branches up and running, this corporation is destroying natural rain forests.
McDonald’s likes to purchase their meat from privatised farms, which is not a problem in and of itself.
The conflict arises when these privatised farmlands are built on the land where a lush rainforest once resided.
So not only is McDonald’s polluting our air, but they are destroying a large part of what would help to clean it out.
The trees that are levelled do more than just clean the air, though. They are also homes to thousands of animals that are likely killed or made homeless as the trees are torn down. This is not exactly a healthy step in making our world a better place.
The people at McDonald’s treat their employees no better than they treat our environment. McDonald’s staff are frequently underpaid for the amount of time that they work (which often extends into illegal amounts of labour hours), get little to no benefits along with this gross underpayment, and are oftentimes forced to work in unhealthy and unsanitary conditions.
The farmers from which they get their food are also generally underpaid for the amount of produce and meat which they sell to the corporation, particularly considering the cost that many of these farms have regarding the environment and health of the farm workers.
The Filet-O-Fish sandwich known as "the fish that catches people", was introduced to McDonald's Resturant in 1962
In 1968 the Legendary Big Mac was introduced
In 1969, McDonald's sold its five billionth hamburger
In 1968 Mcdonald's opened it 1000th resturant
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