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B2B Source Analytics

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on 4 March 2016

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Transcript of B2B Source Analytics

Co se ve skutecnosti deje?
Aneb co se nam osvedcilo?
Sources - Analytics
B2B Source Analytics
Jak se vyrovnat s tim, ze jeden zakaznik = nekolik lidi
Vyhodnoceni
@VercaMinovska
veronica@cdn77.com
Nevime :)

...aspon castecne se snaziname resit via Custom Dimension v GA

jedno IP = jedna firma = jeden zakaznik
Co s tim?
Postup
1. Custom dimension
2. Ukladani Initial IP interne
3. Check Initial IP oproti nove platicimu klientovi
4. Stanoveni prvotni navstevy and/or cesty
Proc stale takovy podil D&O?
Nasi klienti jsou velmi casto i geograficky roztristene firmy :(
80% of paying clients Direct & Organic
...strong brand, heh?
nekdo z firmy (casto CEO) se o nas nekde dozvi (referral, PPC - display...)

rekne o nas / posle email svemu kolegovi technikovi

technik prijde na nas web (direct / organic) a zjisti, ze mu sluzba vyhovuje
test - vypnuti displaye na mesic -> - 50% navstevnost z directu, - 4% z organicu

technik zaukoluje nekoho, kdo disponuje firemni kreditkou, aby sluzbu objednal (direct / organic)

Tzn. zdroj prijmu klidne mohl byt banner, ale my jej vidime jako direct / organic
Full transcript