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Porter's Five Force - Coca Cola

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on 12 February 2015

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Transcript of Porter's Five Force - Coca Cola

Porter's Five Force - Coca Cola
FONTS
Threat of Substitute Products
The Bargaining Power of Buyers
The Bargaining Power of Suppliers
Threat of New Entrants
LOW ENTRY BARRIERS
LOYAL CUSTOMERS
RIVALRY AMONG EXISTING FIRMS
Medium Pressure
THERE ARE MANY KINDS OF ENERGY DRINK/SODA/JUICE PRODUCTS
COCA-COLA DOESN'T HAVE A UNIQUE FLAVOR
Medium to High Pressure
INDIVIDUAL BUYER - NO PRESSURE
LARGE RETAILERS - LOW BECAUSE OF QUANTITY
Low Pressure
MAIN INGREDIENTS
COCA-COLA IS A LARGE CUSTOMER
Low Pressure
MAIN COMPETITOR - PEPSI
OTHER BRANDS - DR. PEPPER
High Pressure
Porter's Five Force - Introduction
Charateristics
Gather Information
Composition of Forces
Introduction
Determine competition in the market
Profitability potential
Similar success levels?
Micro level planning
Detailed insight vertically and horizontally
Strategy consulting
Combine different analysis

SWOT & Porter's Five Force
SWOT & PEST
Effect of different forces
Example: airline(Airbus&Boeing), film
Determine key force
Treat of New Entry
Amount of capital required
Retaliation by existing companies
Legal barriers (patents, copyrights, etc.)
Brand reputation
Product differentiation
Access to suppliers and distributors
Economies of scale
Sunk costs
Government regulation
Threat of Substitutes
Number of substitutes
Performance of substitutes
Cost of changing
Supplier Power
Number of suppliers
Suppliers’ size
Ability to find substitute materials
Materials scarcity
Cost of switching to alternative materials
Threat of integrating forward
Buyer Power
Number of buyers
Size of buyers
Size of each order
Buyers’ cost of switching suppliers
There are many substitutes
Price sensitivity
Threat of integrating backward
Rivalry among Existing Competitors
Number of competitors
Cost of leaving an industry
Industry growth rate and size
Product differentiation
Competitors’ size
Customer loyalty
Threat of horizontal integration
Level of advertising expense
http://www.investopedia.com/video/play/porters-five-forces/
Full transcript