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The Art of Persuasion

Lexie D.

on 3 February 2015

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Transcript of Ethos

How do I look?

By: Joseph Pizza, Asmara Cortes, & Lexie Dantes
What did we learn, and why does it matter?
Ethos is a person's credibility when speaking.
Two types: Intrinsic and extrinsic
It's important for a speaker to look and be credible in order for the audience to see them as trustworthy
A speaker's credibility or image
Depends on character
Basis of reliability:
Years of experience
Education, certifications
Job title, client base, etc.
between the speaker and audience!
What is ethos?
Ethos: Then and Now
Early examples
Shakespeare's plays
Modern examples
Movies, commercials, books, comics, etc.
Other modern examples include politicians, business men and women, experts, etc. These are people who try to display credibility when speaking to an audience.
Fetch or just plain crazy?
What is ethos? (Cont.)
Discussion Questions:
Intrinsic vs. Extrinsic Ethos
Intrinsic ethos = the way a presenter actually speaks/presents his or herself
Extrinsic ethos = the reputation/background of a presenter
Cool way to remember => 4 E's
This is basically a presenter's
Dantes, L. (2015, January 29). Examples of
ethos [Video file]. Retrieved from https://www.youtube.com/watchv=3ujWLyuGysM
Edlund, J. R. (n.d.). Ethos, logos, pathos.
Retrieved January 29, 2015, from Ethos, logos, pathos: Three ways to persuade website: http:/web.calstatela.edu/faculty/jgarret/3waypers.htm
Gerson, S., & Gerson, S. (2014). Technical
communication: Process and product
(8th ed.). Boston, MA: Pearson Education.
Williams, G. H. (2012, March 12). Ethos logos pathos: The
three rhetorical appeals. Retrieved January 29, 2015, from http://georgehwilliams.pbworks.com/w/page/14266873/Ethos-Pathos-Logos-The-3-Rhetorical-Appeals

1) Who do you think is more credible?

2) What kind of credibility do you think the examples showed? (Intrinsic or extrinsic?)

Full transcript