Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
William "Bill" Bernbach
Transcript of William "Bill" Bernbach
William Bernbach by Joshua Jacobs Birthplace and Schooling "Anybody in advertising who doesn't say his purpose is to sell that piece of merchandise is a phony." First Agency and last Agency “ Rules are what the artist breaks; the memorable never emerged from a formula.” Industry Contribution Summary “Execution becomes content in a work of genius.” Advertising History “An idea can turn to dust or magic depending on the talent that rubs against it.” Step Back in Time "The difference between the forgettable and the enduring is artistry" Client List Volkswagen, Levy’s Bakery, Avis Rent a Car, Schenley's American Cream Whiskey, Life Cereal, Polaroid, Chivas Regal, Ohrbach's Department Store and more. Media Summary Word of mouth is the best medium of all. Works Cited 1.Lewis, Herschell Gordon, and Carol Nelson. Advertising Age Handbook Of Advertising. n.p.: NTC Business Books, 1999. eBook Collection (EBSCOhost). Web. 27 Feb. 2013.
b.http://www.eric.ed.gov.esearch.ut.edu/ERICWebPortal/search/recordDetails.jsp?searchtype=keyword&pageSize=10&ERICExtSearch_SearchValue_0=william+bernbach&eric_displayStartCount=1&ERICExtSearch_SearchType_0=kw&_pageLabel=RecordDetails&objectId=0900019b8004b649&accno=ED243107&_nfls=false (Full PDF link unavailable for copy)