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William "Bill" Bernbach

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by

Josh Jacobs

on 28 February 2013

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Transcript of William "Bill" Bernbach

Advertising Pioneers:
William Bernbach by Joshua Jacobs Birthplace and Schooling "Anybody in advertising who doesn't say his purpose is to sell that piece of merchandise is a phony." First Agency and last Agency “ Rules are what the artist breaks; the memorable never emerged from a formula.” Industry Contribution Summary “Execution becomes content in a work of genius.” Advertising History “An idea can turn to dust or magic depending on the talent that rubs against it.” Step Back in Time "The difference between the forgettable and the enduring is artistry" Client List Volkswagen, Levy’s Bakery, Avis Rent a Car, Schenley's American Cream Whiskey, Life Cereal, Polaroid, Chivas Regal, Ohrbach's Department Store and more. Media Summary Word of mouth is the best medium of all. Works Cited 1.Lewis, Herschell Gordon, and Carol Nelson. Advertising Age Handbook Of Advertising. n.p.: NTC Business Books, 1999. eBook Collection (EBSCOhost). Web. 27 Feb. 2013.
2.http://www.answers.com/topic/william-bernbach
3.Articles:
a.http://select.nytimes.com/gst/abstract.html?res=F60C13FA34541B7B93C3A8178ED85F4D8685F9
b.http://www.eric.ed.gov.esearch.ut.edu/ERICWebPortal/search/recordDetails.jsp?searchtype=keyword&pageSize=10&ERICExtSearch_SearchValue_0=william+bernbach&eric_displayStartCount=1&ERICExtSearch_SearchType_0=kw&_pageLabel=RecordDetails&objectId=0900019b8004b649&accno=ED243107&_nfls=false (Full PDF link unavailable for copy)
c.http://www.adweek.com/news/advertising-branding/bill-bernbach-creative-revolutionary-133901
4.Images:
a.http://www.adweek.com/news/advertising-branding/bill-bernbach-creative-revolutionary-133901?page=2
b.http://pubenstock.files.wordpress.com/2011/08/billbernbach2.jpg
Full transcript