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Social Media Strategy for Healthcare Sector
Transcript of Social Media Strategy for Healthcare Sector
It is participative and economical
It offers deep targeting
Already healthcare organizations around the world have started using it actively
In India the space is still to be taken over and hence presents a great opportunity Examples Stage 1 Stage 2 Indian Examples: Building the community Apollo Fortis US Examples: Giving healthcare services through digital medium Mayo Others Stage 1 Stage 2 Be out there professionally on all the possible channels and break the clutter
As community building is economical as of now,
It will also see a good viral because of growing Internet base in India
Break the clutter by adopting innovative campaigns to give value to customers
Establish themselves as a destination point on digital channels for healthcare
Professional management will avoid the risk the new medium brings
Usage of digital medium will ensure reach out to International markets on a very economical basis Start developing community linked programs to increase business
By Investing in e-Commerce
By Investing in mobile applications
By owning the customer using custom build platforms and providing them end to end service Use digital to be a thought leader in Healthcare
By actively providing value information to community
Engaging them for their issues
Converting them to the a long term loyal customer by MixORG
www.mixorg.com 3 stage evolution to create life time customers 2 step strategy Survey of Hospitals in USA Digital offers deep targeting Number of search results for each brand Angry customer