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end of digital marketing as we know it

A New game
by

Guillaume Van der Stighelen

on 8 December 2010

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Transcript of end of digital marketing as we know it

It used to be so good Marketing you would pick a target







Evaluate your position







Decide on the strategy









Choose the right means











Aim









Launch









Wait and hope







Evaluate the result










Have a couple of meetings










Debate the new position









Adapt the strategy









And when you fail








get a new agency


Today it becomes a different game






Your target is a living human being






They will only
participate
if you're worth it





They'll respond










They'll expect you to respond
to their response







With power and conviction






They'll want you
to be clear about
what you do

















You'll need some flexibilty







And when you fail






You fight back Are we ready to take the consumer as an active player in the game? the end of
digital advertising as we know it Like a real human being Not with fake humility But
it
will
be
rewarding Today, digital marketing is just adapting the rules of old school marketing online. Same tricks, cheaper, worse executed with even less ideas. The audience is not running away from traditional media because of advertising. the audience is running away from bad advertising Now bad advertising found it's way to the net. Consumer and producer grew apart. Now we have the means to get closer again. Shall we? is your brand the hero of a consumer story? Is that story worth telling and easy to remember? It is not about the story you tell to consumers It is about the story you give them to tell each other Make your brand the hero of that story. Are you able to do something nobody else can or wants to? What is your contribution to a better world? Good Luck. guillaume@duvalguillaume.com
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