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end of digital marketing as we know it
Guillaume Van der Stighelenon 8 December 2010
Transcript of end of digital marketing as we know it
Evaluate your position
Decide on the strategy
Choose the right means
Wait and hope
Evaluate the result
Have a couple of meetings
Debate the new position
Adapt the strategy
And when you fail
get a new agency
Today it becomes a different game
Your target is a living human being
They will only
if you're worth it
They'll expect you to respond
to their response
With power and conviction
They'll want you
to be clear about
what you do
You'll need some flexibilty
And when you fail
You fight back Are we ready to take the consumer as an active player in the game? the end of
digital advertising as we know it Like a real human being Not with fake humility But
rewarding Today, digital marketing is just adapting the rules of old school marketing online. Same tricks, cheaper, worse executed with even less ideas. The audience is not running away from traditional media because of advertising. the audience is running away from bad advertising Now bad advertising found it's way to the net. Consumer and producer grew apart. Now we have the means to get closer again. Shall we? is your brand the hero of a consumer story? Is that story worth telling and easy to remember? It is not about the story you tell to consumers It is about the story you give them to tell each other Make your brand the hero of that story. Are you able to do something nobody else can or wants to? What is your contribution to a better world? Good Luck. email@example.com