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What's the deal with big data?

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Paul Boal

on 23 April 2013

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Transcript of What's the deal with big data?

What's so "big" about "big data"? Concept History Hype Technology Skills Promise Culture "Data, data everywhere..."
What to do... The term "big data" refers to datasets whose size is beyond the ability of typical database software tools to capture, store, manage, and analyze.
--McKinsey & Company, 2011 Characterized by:
... and Value ...the old levers for capturing value... do not take full advantage of the insights that big data provides.
--McKinsey & Company, 2013 2008 - Yahoo claims largest Hadoop cluster
10,000 CPU cores

2010 - Facebook claims largest Hadoop cluster
21 PB storage

2011 - IBM Watson wins Jeopardy!
(Used Hadoop to build its knowledge base)

2012 - Facebook
100 PB storage

2013 - Facebook, Yahoo, LinkedIn, Salesforce, Data Warehouse Vendors Hadoop library(ggplot2)
d<-read.csv("DataOut.csv", head=TRUE,
e<-ddply(d, .(CO_DESCR), transform, ecdf=ecdf(PCT)(PCT))

p<-ggplot(e, aes(PCT, ecdf, color=Is.Nurse))
p + geom_step()

d1<-subset(d, Is.Nurse=='TRUE' &

e<-ddply(d1, .(CO_DESCR), transform, ecdf=ecdf(PCT)(PCT))

ggplot(e, aes(PCT, ecdf, color=CO_DESCR)) +
geom_step(fill=NA) +
coord_cartesian(ylim = c(0,1), xlim=c(0,100)) +
theme(legend.justification=c(1,0), legend.position=c(1,0))

ggplot(d1, aes(x=PCT, color=CO_DESCR)) + geom_density()

ddply(d1, ~CO_DESCR, summarise, mean=mean(PCT), median=median(PCT), sd=sd(PCT))

ggplot(d1, aes(x=CO_DESCR, y=PCT)) +
geom_boxplot() + stat_summary(fun.y=mean, geom="point", shape=5, size=4) +
coord_cartesian(ylim = c(0,.10)) +
hist(d1$ADT_MINUTES, breaks=12) "Getting it right"
Right customer
Right product
Right price
Right time Personalization Healthcare:
Right living
Right care
Right provider
Right value
Right innovation Connecting the dots Do we trust our data? Do we trust our analysts? Do we trust statistics? Do we NOT trust decision makers? 1. Learn the tools and skills
Data analysis (R, Python)
Statistics (R)
Hadoop 2. Don't get caught up in the hype
Practice "connecting the dots"
Stay engaged through user groups
Listen and continue learning
Don't forget to ask "and... so what?" 3. Be creative
This is a space where innovation is key.
Have to take chances with ideas.
Explore the data.
Document what you've tried and why. 4. Be patient
There's a long way to go before "big data" is mainstream. 5-10 years
Things are going to change a lot in the next several years, you have to be flexible.
Commit yourself to learning. Your boss is unlikely to tell you to go learn "big data" -- unless you're really lucky. Paul Boal
Dir Data Management, Mercy
April 2013
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