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Social Media

Business Communications

Mel White

on 25 June 2015

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Transcript of Social Media

Advantage 4
Its just not an activity, its an investment!

The ability to spread information faster
Increasing website traffic
Benefit businesses and consumers
Helpful in schools
Helps in job search
Helps people become more social
Advantages of Social Media
"The more social media we have, the more we think we're connecting, yet we are really disconnecting from each other."
Disadvantages of Social Media
Increase website traffic
Advantage 2
Social Media
Jonathon Piekut, Stephen Santa Teresa, Melanie White, Jessica Guzman, Henry Amos
Businesses & Consumers
Advantage 3
Advantage 1
Spreads Information faster
"Viral Marketing"
Brand Recognition and Promotion
Advantage 5
One of the best benefits of social media for business is using it increase the traffic of your website.
Besides helping you direct traffic to your website, the more shares your site has, the higher your search rank will be.
For example, if every person who follows Soduhpoptees on Twitter re-tweet #Ilovesoduhpoptees, it’s more likely that their rank will be higher on Google’s search engine results page.
Social media is faster than any other media source
More than 50% of people learn about breaking news on social media.
65% of traditional media reporters use Facebook & LinkedIn for research, and 52% use Twitter
Small businesses benefit from the free platform to connect with customers and increase visibility of their products
90% of big companies reported "at least one measurable business benefit."
For example, large chain restaurants are using social media to quickly spread information to managers, and train employees.
Hacking Risks
With the benefits that Social Media brings come negative aspects as well. Though Social Media can be a great tool there are downsides to using it as well.
Distance family
By logging into these social networks you think it helps get some tension out but it actually does the opposite. It adds more information to the brain that will result in exhaustion.

Negative Publicity
Important information can be stolen
Lack of privacy
Responsible for anything said until resolved
Expand and Maintain Customer base
Promote new Products and offers
Gain a Following through clever uses of Social Media
Disadvantage 2
Online Presence
Social footprint
Once it's online, it's there forever
Posts or history deemed inappropriate has led to termination
"Taco Bell Employee Licking Taco Shells"
Disadvantage 5
Misinterpreted ads spread quickly
Backlash from consumers
Long lasting effects
Influence on the companies image
Controversial Ad by Oreo
Disadvantage 6
Burger Kings Hacked Twitter
Disadvantage 4
Disadvantage 3
Disadvantage 1
Employee productivity can suffer
Social Media Footprint
Social media has affects on health
Harassment through Social Media
Negative publicity spreads quickly
Hacking risks
Some examples of the Disadvantages are......
Employee productivity can suffer
Social Media has redefined the way we live our daily lives. Society and businesses are constantly adapting to the developments in Social Media.

Users take 20 to 25 minutes on average to return to the original task. In 30% of cases, it took two hours to fully return attention to the original task
Social Media can:
The Advantages and Disadvantages of Social Media
Since the rise of Social Media many employees and businesses have joined. In only 2012 73% of Fortune 500 companies were active on the Social Media website Twitter.
Around 40% of the world population has an internet connection today
Relevant Information
Relevant Information
Relevant Information
Social media can be useful in:
All of these social media platforms enables one to develop a social network.
The amount of users on social media continues to increase with the variety of platforms.
Business use these social tools to network and stay connected.
Social media has no limits, no matter where one is, through the power of social media people are always connected.
Social Networking is the communication and interaction that takes place via websites and or applications.
Businesses are able to sustain credibility with customers and potential clients because of the rapid speed of communication provide by Social Networking.
Social Media can be defined as websites and applications that enable users to create and share content or to participate in social networking.
Does social media have a limit?
Intimidating/ Bulling
Block Social Media?
Less access with customers
Allow Social Media?
Employees get distracted.
Businesses & Consumers
Large chain restaurants are using social media to quickly disseminate information to managers, train employees, and receive immediate customer feedback on new items, allowing for quick revision if needed.
What is Social Media ?
Relevant Information
Full transcript