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Strategic Analysis, Anheuser-Busch InBev & MillerCoors LLC

Alex Coffman, Colby Gibson, Allen Swearingen, Amy Taff
by

Allen Swearingen

on 11 July 2011

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Transcript of Strategic Analysis, Anheuser-Busch InBev & MillerCoors LLC

Anheuser-Busch InBev
&
MillerCoors LLC Coffman, Gibson, Swearingen, Taff Market Share & Growth Rate
Critical Success Factors Special Thanks To J. David Swearingen, Belle Point Beverages, Inc. Matthew G. Holland, Belle Point Beverages, Inc. Adam T. Day, LEED AP Ralph Edward Taylor IV "Ret" yeast hops barley water Ingredients Brewing Process Beer Life-Cycle milling mashing lautering boiling whirlpooling water yeast in hops yeast out cooling fermenting maturing filtering packaging distribution malted
barley Delivery Recommendations Growth Strategy Anheuser-Busch InBev MillerCoors LLC horizontal vertical WebbyD's Tavern and Sports Bar Casey A Hargrave Architect, Inc. http://www.google.com/finance?chdnp=1&chdd=1&chds=1&chdv=1&chvs=maximized&chdeh=0&chfdeh=0&chdet=1291000713321&chddm=317101&chls=IntervalBasedLine&cmpto=NYSE:TAP&cmptdms=0&q=NYSE:BUD&&fct=big TAP BUD NYSE: MolsonCoors Brewing Company Stock Ticker Anheuser-Busch InBev NYSE: Financial Analysis Stock Price 5 Year Smoothing TAP BUD Profit Margin Total Asset Turnover Inventory Turnover Return On Equity Marketing & Advertising Cenosillicaphobia is fear of an empty glass. Pilgrims on the Mayflower stopped at Plymouth Rock becuase they ran out of beer. 13 years 10 months 19 days 32.5 minutes "I feel sorry for people who don't drink. When they wake up in the morning, that's as good as they're going to feel all day."
-Frank Sinatra Molson, Inc. is the oldest brewery in North America. The first United States Marine Recruiting Station was in a bar. The first recipe for beer dates back to ancient Egypt. SCA Coors Light Miller Lite Bud Light Budweiser 0.12 0.29 6.59 14.60 0.32 1.63 0.26 0.18 Distribution Warehousing Consumption Beer Facts Industry 17 hours in the United States lasted: Bavarian Brewery
est. 1852 Anheuser-Busch Brewing Association
1879 Anheuser-Busch Companies, Inc.
1981 Brahma
1888 Companhia
Antarctica Paulista
1885 Den Horen
1366 Artois
1717 Interbrew
1987 AmBev
1999 InBev
2004 Artois
1717 Global Ratio Comparison MolsonCoors Brewing
2005 Coors Brewing
Company
1873 Molson Industries
limited
1786 SABMiller plc
2002 SAB South African Brewing Company
1895 Puchased by Philip Morris
Companies, Inc. remains "Miller Brewing Company"
1970 Miller Brewing Company
1855 Prohibition E. Anheuser & Co.
1860 Closing Stock Price
31 JAN. 2011 BUD TAP 55.31 46.87 In order to support the
growth strategy ABI should: Focus on market share in areas where they do not already dominate market Focus on innovation expand product line Create and impliment a new and original timeless spokesperson, or mascot, that can grow with development
of new the joint-venture. Create a tradition. Capitalize on innovations and R&D. ABI enjoys market research from MillerCoors' products that hit the markets first. United States Comparison Sales In Millions Reprogram the organizational culture. Focus to make the two companies a family, and work as a cohesive team, starting with the executives. $15,380 $9206.5 Net Profit Margin .11 .16 Gross Profit in Millions $2,986.2 $8,125 2008 Alcohol Advertising on All Media 2008 Beer Advertising on Television Industry leading EBITDA margins. Anheuser-Busch InBev Leading positions in 19 key markets, globally. ABI is the leading global brewer. ABI is one of the world's top 5 consumer product companies. "...to be the best beer company in the world..." "...Create America's best beer company..." 43.7 43.4 42 39.5 38.7 37.6 36.5 36.4 36.2 36 in gallons James R. Childers Architect, Inc. Work towards controlling costs and spending in all areas. Tighten the belt a bit and enjoy a larger profit margin.
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