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Campus Recruiting Best Practices: The Role of Social Media in Recruitment

Management Social Media Introduction
by

Malvina Kozak

on 7 November 2013

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Transcript of Campus Recruiting Best Practices: The Role of Social Media in Recruitment

Talent Acquisition Social Media Specialist
WHY?
WHERE?
Campus Recruiting Best Practices: The Role of Social Media in Recruitment
About Me!
WHO?
HOW?
WHEN?
WHAT?
Logistics -> HR -> Social Media
27.4 million Canadians are online
What we know...
64% have a profile on a social
network
Job seekers use SOCIAL MEDIA!
52% of job seekers used Facebook to help find work in 2012 ( 54% between ages of 16 – 34)
Facebook- Generation Y’s preferred platform for job searching
34% of job seekers used Twitter to help find work

Twitter users are between the ages of 15 and 29
38% of job seekers used LinkedIn to help find work in 2012 (58% are 18 to 34 yrs/old)
KNOW YOUR AUDIENCE
WHO WILL
EXECUTE
STRATEGY?
WHICH SOCIAL PLATFORMS
MAKE SENSE FOR YOU?
WHAT ARE THEY USING?
STUDENTS ARE ALREADY TALKING.....
JOIN THE CONVERSATION!
BUILD YOUR
ONLINE BRAND!
CONTENT!
CONTENT!
CONTENT!
ULTIMATE GOAL?

HOW WILL YOU
MEASURE SUCCESS?
PLAN AHEAD


HOOTSUITE
MAKE USE OF
PARTNERSHIPS
DEDICATED TEAM
AUDIENCE
EDITORIAL CALENDAR
PAY ATTENTION TO INSIGHTS!
SOLICIT FEEDBACK!
DON'T BE AFRAID TO TRY SOMETHING NEW!
THE NEXT GENERATION....
THANK YOU!
Full transcript