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Bring Your Oh Game

Oh Boy Sports
by

Holly Brochmann

on 11 November 2014

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Transcript of Bring Your Oh Game

BRING YOUR OH GAME
BRING YOUR OH GAME
GET THE BALL ROLLING
GET THE BALL ROLLING
Thank you for choosing HBI as your PR agency. We’re excited to present our game plan for the launch of OhBoySports.com, so get ready for some action because we’re about to go balls to the wall!
FOUR TACTICS, ONE GOAL
FOUR TACTICS, ONE GOAL
Establish OhBoySports.com as the best sports community the world has ever seen
Throw a kickass launch party in Miami
Get the media talkin’ with a national press push
Drive excitement in select large markets: NYC, Chicago, LA & Dallas
Engage the nation in a 10-market grassroots tour: Atlanta, DC, Nashville, New Orleans, Denver, Phoenix, Minneapolis, Philly, Seattle, Boston

WELCOME TO MIAMI
One day, two events:

MORNING EVENT
Give back to local young athletes

EVENING EVENT
Host a cocktail party to
ignite the buzz about OBS

Launch a metro Miami contest for public school sports teams
Winners receive $10,000 in new sports equipment from OBS
Submissions must adhere to set qualifications
Teams will submit a 100-word essay on why they deserve to win
Winner will be chosen based on a combination of deserving and need
Registration on OBS required for entry

MIAMI PUBLIC SCHOOLS CONTEST:
THE GEAR GIVEAWAY
Launch morning, host a surprise pep rally presentation at the winning school
OBS and a celebrity athlete will present the team coach with equipment
Throw OBS merchandise into the crowd of students
Ask an affiliated cheer squad and/or band to liven the atmosphere
Invite parents and community media
Capture feel-good video footage

WINNING SCHOOL PEP RALLY PRESENTATION
LAUNCH PARTY IN MIAMI: READY TO PLAY?
Friday, October 24 from 7pm to 11pm
VENUE DETAILS:
The Delano Beach Club
An iconic South Beach venue with poolside cabanas
(capacity 500)
GUEST LIST
200 guests
Celebrities and sports figures with OBS/HBI relationships
Local influencers
Miami media and bloggers
Charity representatives
Friends and family of OBS
FOOD & BEVERAGE
1. Mini Kobe beef sliders
2. Coconut shrimp
3. Ricotta and tomato gougères
4. Truffle chicken bruschetta
5. Risotto station with lobster mushroom and veggie
6. Beef sirloin carving station
7. Passed assorted desserts
8. Open bar with a specialty drink named in honor of OBS

Trio Caliente’s sound provides an inimitable blend of Flamenco, Pop, and Brazilian Jazz with vocals in Spanish, Portuguese, Catalan, and English set to a wide array of Latin grooves
The band will perform on a clear, acrylic stage set over the water

MUSIC & ENTERTAINMENT
A video reel highlighting the website will run on loop on screens positioned around the party space
Remarks from Eric – 5 minutes
Welcome and thanks to everyone for coming
Brief words about OBS
Acknowledgement of selected celebrity guests
Charity presentation and call to action



PROGRAM/RUN OF SHOW
For each guest that registers that night on OBS, $5 will be donated to the USO
Reason why USO is the charity of choice
iPad stations will be positioned within a cabana for on-site registrations
Ask journalists and guests in attendance to follow OBS and retweet the offer, extending to the public (good for 24 hours)

GOODIE BAGS
Each guest will receive an OBS goodie bag with OBS merchandise
MEDIA AND SOCIAL MEDIA
Create hashtag: #3oh5
Encourage Instagram posts/tweets with celebrity guests
Coordinate interviews for attending media with celebrity guests and OBS team
Email follow ups with OBS links and info

ESTIMATED BUDGET

*Does not include prize, charity or in kind donations

PRESS PUSH
Keep the Miami momentum going with a national media announcement
Offer exclusive to a top-tier media outlet to write the first article, announcing the launch of the site
First targets – USA Today or Associated Press
Secondary targets – NY Times, Yahoo! Sports, ESPN, Sports Illustrated
Ideally engage a celebrity athlete to endorse and be available for quotes
Follow with a news wire announcement for widespread coverage

NATIONAL PRESS PUSH
ESTIMATED BUDGET
$2,500
LARGE MARKETS
LARGE MARKET AWARENESS EVENTS
Early 2015
New York
Chicago
Dallas
LA

NEW YORK, NEW YORK
One day, two events in mid-January 2015
Morning event – giving back to local young athletes
Evening event – hosting a sports-themed event for journalists and local influencers
NYC PUBLIC SCHOOLS CONTEST: THE GEAR GIVEAWAY
Launch a metro NYC contest for public school sports teams
Winners receive $10,000 in new sports equipment from OBS
Submissions must adhere to set qualifications
Teams will submit a 100-word essay on why they deserve to win
Winner will be chosen based on a combination of deserving and need
Registration on OBS required for entry
NYC WINNING SCHOOL PEP RALLY PRESENTATION
Launch morning, host a surprise pep rally presentation at the winning school
OBS and a celebrity athlete will present the team coach with equipment
Throw OBS merchandise into the crowd of students
Ask an affiliated cheer squad and/or band to liven the atmosphere
Invite parents and community media
Capture feel-good video footage

NYC SUITE SEATS PARTY
Host an evening event at a Madison Square Garden suite
Choose a game - New York Knicks (NBA) or New York Rangers (NHL)
30 to 40 guests – sports editors, bloggers and local influencers

Repeat events in Chicago in late January 2015
Local contest for public school sports teams
Host a pep rally presentation at the winning school
Host an evening “Suite Seats” party for media at United Center
Choose a game – Chicago Bulls (NBA) or Chicago Blackhawks (NHL)

SWEET HOME CHICAGO
THE BIG D
Repeat events in Dallas in early February 2015
Local contest for public school sports teams
Host a pep rally presentation at the winning school
Host an evening “Suite Seats” party for media at American Airlines Center
Choose a game – Dallas Mavericks (NBA) or Dallas Stars (NHL)

CITY OF ANGELS
Repeat events in LA in mid-February 2015
Local contest for public school sports teams
Host a pep rally presentation at the winning school
Host an evening “Suite Seats” party for media at Staples Center
Choose a game – LA Lakers (NBA) or LA Kings (NHL)

ESTIMATED BUDGET*
*Does not include prize, charity or in kind donations

$90,000
GRASSROOTS TOUR
CROSS COUNTRY 10-MARKET TOUR
PUSH PUBLIC SCHOOL CONTEST NATIONWIDE: THE GEAR GIVEAWAY
Launch our public school contest nationwide late winter, spring 2015
Winning schools will be chosen in each of the selected markets
Pep rally presentations will be held at each of the schools (following same format as the larger markets)

Focus secondary markets on grassroots efforts and community

Atlanta
DC
Nashville
New Orleans
Denver
Phoenix
Minneapolis
Philly
Seattle
Boston

SET LOOSE THE OH BOY GIRLS
SET LOOSE THE OH BOY GIRLS
Hire street teams of Brand Ambassadors to attend local community and minor league sporting events
Hand out OBS gear
Encourage social media follows/likes and registrations

$130,000
ESTIMATED BUDGET
$30,000
THANK YOU
THANK YOU
FOR MORE INFORMATION CONTACT:
aritter@hopebeckham.com
POOLSIDE CABANAS
The Delano
DECOR
1. Firework waterfall
2. Centerpieces
3. Artistic elements
Trio Caliente
1.


2.
Tactic One
LAUNCH PARTY IN MIAMI
Tactic Two
Tactic Three
Tactic Four
Alternate markets include Detroit, Houston, Indianapolis, Kansas City, Omaha, San Francisco and St. Louis
Full transcript