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Communication Theories

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by

Emily Sullivan

on 15 December 2014

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Transcript of Communication Theories

UST Technology Communication SMS
--with 6P@K

Client-Based Problem
Method
Surveyed 100 students/faculty at St. Thomas and asked what they preferred about receiving text message alerts from UST.
Interviewed 12 different UST patrons about their opinions of the technology communication text message system.

RAT
Rational Argumentation Theory
explains the rational bases for human-decision making.

SCT
The symbolic convergence theory
assumes that reality is co-created symbolically and fantasy-sharing creates symbolic convergence.
Solution
Information sent via SMS messages should be tailored to people's personal preferences.
An alert sent out must be sent during a time frame that is relevant to the related event.
Receiving relevant information will promote positivity at UST by informing students, faculty, and staff of the goings-on of UST life.

Problem: SMS Alerts on the UST Campus
*Students and faculty at the University of St. Thomas should have the option to receive SMS alerts tailored specifically to their interests regarding campus goings-on and UST news.
Implied client: UST students and faculty
A combination of qualitative and quantitative methods were used to gather data.
Survey Questions
IST
Design of Methods
Survey Categories
: age, gender, school major, St.Thomas e-mail use, St. Thomas app use, type of mobile device, and topic interests for which to receive are SMS alerts
Interviews:
in-depth survey, open ended questions, and comments
What year are you?:

-Freshman -Sophomore -Junior -Senior -Faculty
Gender:

-Male -Female
Age:

-18-25 -26-32 -33-40 -41+
What's your major field?:
__________________________
Which of the following mobile devices are you a user of?:

-Apple -Android -Samsung -Other
Do you use the St. Thomas mobile site?:

-YES -NO
Do you use the Ellucian GO St. Thomas app?:

-YES -NO
How often do you check the UST Facebook page?:

-Daily -3-5 times/week -1-2 times/week -rarely or never
How often do you check your St. Thomas email?:
-Daily -3-5 times/week -1-2 times/week -rarely or never
Is your St. Thomas email linked up to your phone?:

-YES -NO
Do you currently receive campus cancellation alerts (snow days) via SMS?:

-YES -NO
If you could choose to have certain notifications sent to you via SMS, what would you be interested in hearing more about?:
-Athletic Alerts -Crime/Safety -Weather & Parking
-Cancellations Alerts (from individual professors)
-Campus Connection (free food, giveaways, events) -UST in the News
-UST News -Extracurricular Alerts (theater, music)
How often would you like to receive the alerts you have selected?:
-Daily -3-5 times/week -1-2 times/week -rarely or never
Information Systems Theory
The force of information sharing creates order, structure, and control for coordinated human action.
Survey Results
In our research we found that it was very easy to communicate from person to person using interviews. We also found that it was easy to communicate through person to machine to person through our surveys and the results gathered from that.
YEAR:
-Freshman 13% -Sophomore 32% -Junior 29% -Senior 18% -Graduate 4% -Faculty 4%
GENDER:
-Male 46% -Female 54%
AGE:
-18-25 89% -26-32 7% -33-40 2% -41+ 4%
MAJOR:
TOP 3: Business, Education, Communication
MOBILE DEVICES:

-Apple 70% -Android 16% -Samsung 10% -Other 4%
MOBILE SITE:
-YES 57% -NO 43%
UST APP:

-YES 22% -NO 78%
UST FACEBOOK PAGE:

-Daily 16% -3-5 times/week 8% -1-2 times/week 17% -rarely or never 59%
UST EMAIL:
-Daily 80% -3-5 times/week 13% -1-2 times/week 7% -rarely or never 0%
UST EMAIL LINKED TO PHONE:
-YES 54% -NO 46%
CANCELLATION ALERTS:
-YES 17% -NO 83%

NOTIFICATION PICKS:
-Athletic Alerts 18%
-Crime/Safety 51%
-Weather & Parking 55%
-Cancellations Alerts (from individual professors) 67%
-Campus Connection (free food, giveaways, events) 49% -UST in the News 7%
-UST News 7%
-Extracurricular Alerts (theater, music) 12%
ALERT FREQUENCY:
When applicable!
ILL:
SMS alerts would benefit the UST
community by efficiently providing notifications regarding its members' individual interests, thus presenting more opportunities for involvement and
awareness within the community.

BLAME:
delayed/irrelevant information

CURE:
SMS alerts available to UST students
and faculty that can be tailored to fit each individual's needs and interests.

CAUSE:
more efficient communication, more involved students and staff.
What They Want
IST Continued
Message Structure
Message contains bits of information that, when strung together, provide a coherent idea.
The SMS messages provide information to the St. Thomas community efficiently and effectively. The receivers will be more informed than they were before receiving the information.
Communicator Structure
SENDER-
IRT, Public Safety, USG, STAR sends out the SMS messages
RECEIVER-
any UST patron who signs up to receive the alerts
OBSERVER-
the St. Thomas community
RAT Continued
Fantasy themes occur in all forms of human discourse. We saw this fantasy chaining take place with the questions asked on the survey by the interviewer would strike a reaction from the interviewee

SCT Continued

"What if..."

"Remember those girls who
were robbed a few weeks ago?..."

INFORMATION- data, knowledge, or opinion that reduces the uncertainty of at least one of the participants in a communication episode
We used an idea to share information.

SYNTACTIC- rules for constructing proper statements
SMS messages should be sent out when relevant and important notifications are necessary. For example, if a crime on campus or in the general vicinity of campus occurs on a Friday night, Public Safety should be able to immediately send out an alert instructing UST patrons to safely avoid the affected area for the appropriate length of time. A similar message sent out on the following Sunday morning is no longer relevant or helpful.

SEMANTIC- meaning of words
The SMS messages will be delivered in accordance to their level of importance as deemed by the receivers. The individuals who sign up will receive only those SMS messages they choose to subscribe to. For example, one person could think free food and give- aways are important events to know about, while someone else could think that crime alerts and class cancellations are of primary concern.

PRAGMATIC- concerns emotion
The SMS messages may create emotions for those who receive them. For example, a text message notifying free food in ASC during finals week could help a stressed student feel a little comfort and relaxation during a difficult time of the school year.
IST: Basic Concepts:
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