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Social Media for Beginners

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by

Khadijah Amin

on 18 August 2016

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Transcript of Social Media for Beginners

S
ocial
M
edia For
B
eginners

History of Marketing
GOAL!
Now you can Start Smart !
Page Layout:
1- Recognizable Profile Picture:
How to use each social media platform ?
Marketing 1.0
Product centric
Marketing 2.0
Consumer Centric
Marketing 3.0
Human Centric
Seth Godin
World Wide Usage of Social Media
Page Layout:
2- Engaging Cover photo with
call-to-action:
*Check dimensions
Page Layout:
3- Fill out your "About" section:
Content Strategy
:
1- Types of Content:
S
ocial
M
edia 2015
T
rend
Content Marketing
2016
T
rend
Influencers Marketing
Text
Images
Videos
Websites\Blogs
Content Strategy
:
2- Categories of Content:
Everyday Content
Campaign
Live Event
Response Strategy
:
1- Messages:
Response Strategy
:
2- Comments:
Case
1
Case
2
Case
3
Don't
Do
Spelling & Grammar Mistakes
Don't use cheap tricks
Don't beg for attention
Posting Strategy
Call-to-action
Frequency
Ideal Time
Post a photo
Schedule Posts
Pin Important
Read Page Insights
1- Campaign Objective
3- Choose Target segment
Or Custom audience
4- Set Budget
2- Ad Placement
Following up the Campaign
Planning
Find the
M
istake
O
rganic

R
each
P
aid

R
each
1- Use non-peak times ;)
This?
or
This?
2- Share "Behind the Scenes"
3- Ask Questions
4- Educate your Audience
5- Interact with
I
nfluencers
6- Keep it
S
hort and
S
imple
How to drive
E
ngagement
O
rganically ??
7- Be up-to-date with new
T
rends of
C
ontent
Live
stream
Video
GIFs
360 Degree
videos & photos
Newsjacking
B
IG
D
ata
A
ge
T
ools to
H
elp
Design
Market Research
Managing accounts
Forms
E-book, articles & updates
Competitive
analysis
Global
Knowledge
Industry
Knowledge
Company
Knowledge
Product
Knowledge
Marketing
Knowledge
Creativity
How to Get
I
nspired
How to manage your page ?
Paid Reach ROI
Case Studies
How it Looks Like ;)

Call-to-action Button
Instant Replies & Greeting
Response Rate & Response Time
Messaging Features

Live Videos
Advertising Step-by-step
10

Desktop News Feed
Right Column
Mobile News feed
1- Page likes
2- Reach

3- Posts
4- People

Branding on Social Media
A- Color palette
B- Fonts
C- Fixed Elements
1- Choose the right Networks
& Claim your name
2- Networks Consistency
D- Create templates
3- Develop your voice
4- Topics
Consistency
5- Post Regularly
6- Don't waste your "About"/Bio
7- Promote your profiles
Campaign Objectives
1- Boost Your posts
Desktop Newsfeed
Desktop Right
Coloumn
2- Promote your page
Full transcript