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Inbound Marketing Kit

Technology is making outbound marketing less effective. Learn how to use inbound marketing to get quality leads.
by

Maggie Georgieva

on 28 July 2011

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Transcript of Inbound Marketing Kit

Hello! Welcome to HubSpot's Inbound Marketing Kit!

We are going to show you how to use inbound marketing to get found online and grow your business. What's Inbound Marketing you ask? Inbound Marketing blogging SEO social media Then, what's outbound marketing? Outbound Marketing TV ads cold calls trade show so inbound marketing = outbound marketing = exponential EFFECTS alright, let's get started! BLOGG NG Blogging is one form of . Own your blog . What about blogging ? When should I blogging? What should I blog ? How do I think about good ? What about blogging do I ? hubspot.blogpost.com

hubspot.com/blog X > For steady readership,

For SEO, blog regularly accumulate content publishing URL frequency start . . Start before you have a .

Start before you have a . product Create lists of & .
Share a relevant .
Answer you've received.
Draw ideas from blog . ideas trends Funny & .

Boring but -focused. enticing Number of .
Number of .
Article —links. comments and traffic. subscribers experience questions comments about website titles SEO measure visitors performance SOCIAL MEDIA } INBOUND MARKETING But is blogging alone enough? No. To complement your blogging efforts, think about other content pieces you can produce. Got PDFs? Turn them into valuable industry resources. Got company photos? Put them up online. Our weekly video . podcast Live: Every Friday at 4pm ET
On Demand: On iTunes HubSpot TV! videos Create . Post Post them on YouTube, blip.tv, vimeo... Post . photos Photos of company parties, awards ceremonies and conferences. Publish , eBooks & news releases. presentations case studies presentations eBooks But to publish? where Photobucket, Facebook, YouTube, viddler, flickr, vimeo... Get your content ! found When you start creating tons of content, don't forget to... Content creation creates an abundance of Search Engine Optimization (SEO) opportunities. A well-optimized website will attract more traffic and generate leads for your business. Optimize. On-Page & Off-Page SEO Page title Keywords in URL
Keywords in headings
Meta description
Alt tags

Inbound links Social media is like a . reception. No time & space restrictions
Meet people & start conversations
Answer some questions
Ask questions business cocktail How do you social media in inbound marketing? Meet industry leaders
Promote your content use videos For example, use social media to promote your . What can I use? tools RSS feeds
Google Alerts Inbound links Feed for this query SEO Include relevant
when hyperlinking. anchor text SEO benefits of publishing Interesting content is a link magnet. VS Attract links from
. sites. trusted For example, blogs, media outlets and other well-established sites. respected But what about promotion? HOLISTIC.
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