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Gelareh Sayyar Dashti

on 2 February 2016

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Transcript of Ipsos

Market research allows a company to discover who their target market is and what these consumers think about a product or service before it becomes available to the public.
Delivers expertise across 8 areas:
Public Affairs and Social Research
Qualitative Research
Operations (survey management and data collection)
Ipsos Mind and Mood Report (social trends).
What is Qualitative Research
Qualitative research is about finding out not just what people think but why they think it
Focus groups
In depth interviews
Why me?
Moderated more than 30 qualitative interviews
Wide range of industries
Food & Beverage
Home appliance
Supervised more than 10 team members
Conducted 1 project for Ipsos

World’s leading marketing research firm
Ranks third in the global research industry
Founded in France in 1975
With offices in 86 countries
16,500 employees
In Australia since 1999
Gelareh Dashti
SPMP 2016

Nobody's Unpredictable
Any Question?
Full transcript