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Riley McKennaon 4 December 2013
Transcript of Coffee Order
What is a Stereotype?
Stereotype: A belief about the personal attributes about a group of people. Stereotypes are sometimes overgeneralized, inaccurate, and resistant to new information.
Middle Aged or Senior
Just started to drink coffee
Usually with a group
Doesn't know what else to order
Like things plain, simple
Likes to have control over details, Possess a sense of entitlement,
Might be a professional,
Overall likes things to be in order.
Watching calories, doesn’t like coffee, cheaper, follows social trends.
A hot, double tall chai latte
with 2 pumps pumpkin spice,
and 2 pumps chai, with no
water, extra foam, steamed to
The Case Study: Stereotypes
What Does Your
Say About You?
A stereotype is a way we simplify our social world.
How Does This Work?
Now in English...
Walter Lippmann, 1889-1974
Stereotypes can be accurate AND inaccurate...
More to Your Coffee Than You Think....
30 out of 50
of my stereotype assumptions
is an influential variable
10 Vanguard Students
40 Random Samples of Starbucks Customers
Social Norms & Stereotypes,
Our personalities influence all spheres of our lives
A person's coffee order can
be guessed before he orders
based on formed stereotypes
behavior, personality traits,
Conducted an observational study of 1,000
a contemporary clinical psychologist
Discovered repeatable patterns in customers with similar