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i-D Magazine Audience Research

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by

Annabelle Hussey

on 1 February 2015

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Transcript of i-D Magazine Audience Research

i-D Magazine Audience Research
i-D Magazine Statement
“i-D features people in fashion, music, art, clubs, film and every other creative field, and has prided itself on being the first to scout talents such as Wolfgang Tillmans, Nick Knight, Dylan Jones, Juergen Teller, Caryn Franklin and Craig McDean, who all started their careers here. Madonna, Kanye West, Raf Simons, Grace Coddington, Karl Lagerfeld, Dizzee Rascall, Franz Ferdinand, Kate Moss, Carine Roitfeld, Naomi Campbell, Selena Gomez, Victoria Beckham and Tom Ford have all appeared on the cover of i-D magazine.”
Target Audience
Target audience- young adults 18-30
Primarily females
Creative individuals
Consider themselves knowledgeable in the fashion, music and art industry.
Generally interested in music, not necessarily mainstream music and art.
Would enjoy going to festivals and gigs/concerts.

The magazine has a soundcloud, tumblr, youtube, facebook, twitter and online website. This would appeal to a younger audience who would be able to access the magazine on different forms of social media.

The ‘i-D’ is to represent a winking smiley face which often used by young people when texting. The cover models either wink or cover their right eye to depict the smiley. ‘I.D’ can also refer to identity which represents a young body trying to find their indemnity and means to find their inner identity within the magazine.
The magazine front cover usually has a word on it do with youth, again appealing to a younger audience
i-D magazine front cover examples
Full transcript