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The Nature and Concept of Communication

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Stelei Mary Pascual

on 7 July 2014

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Transcript of The Nature and Concept of Communication

-as the process of exchanging information, ideas, feelings and understanding between the sender and the receiver.

-a systematic process of conveying, listening and understanding something between two or more persons through words, figures, symbols, pictures, body language, colors and sounds.
Definition of Communication
1. Communication is a dynamic social process which is adapted in accordance with the changing needs of the business environment.

2. Communication should be properly plan to reach the target audience.

3.Communication aims to extract response or data from the receiver.

4. Communication may be oral, written or gestural.

5. The end result of communication is to attain harmony, understanding and cooperation in the organization.
Characteristics of Communication
1. Basis of Organization Structure
a. Formal Communication
b. Informal Communication or "grapevine"
-Single Strand
-Gossip Chain
-Probability Chain
-Chester Chain

2. Basis of Direction
a. Downward Communication
b. Upward communication
c. Horizontal or Lateral Communication
d. Diagonal communication

3. Based on the Mode of Expression
a. Written Communication
b. Two Shades (Oral or Verbal)
c. Gestural Communication
Categories of Communication
Objectives and Goals of Communication
The Nature and Concept of Communication
1. To keep employees well informed.

2. To gather information from employees which may help management in decision making.

4. To make every employee interested in his/her job and enjoy working in the company in general.

5. To express management's interest and satisfaction in its personnel.

6. To reduce fast turn-over of personnel.

7. To motivate employees with the will to work and with the benefits obtained from their employment with the company.
Develop an idea- The first step is to develop an idea or thought that the sender wishes to convey.

Encode- The idea is put into suitable words, charts or other symbols for transmission.

Transmit- Transmission by the method chosen is then the next step.

Receive- At this point the message is transferred to the receiver who tunes it up to receive it.

Decode- The sender's intention is for the receiver to understand in full the message conveyed.

Use- The final step in the process is for the receiver to use the communication, either by ignoring it, performing the task called for, storing the information or doing otherwise, as directed.
Communication Networks
Communication Process
1. Chain Network: Communication is vertical line from top to bottom and bottom to top of the organizational hierarchy.

2. Circular Network: Communication moves in circular way. Every individual can communicate with the person on his immediate right or left but not with any other person in organization or group.

3. Wheel or Star Network: This refers to a network which the members of an organization usually do not communicate directly with each other. They usually communicate with other members through one superior or manager like the hub of the wheel. The manager acts as the central point like the hub of a wheel. This network is also known as " autocratic network."

4. Free-flow or Decentralized or all Channel Network: This type of communication network is one in which lines are not structured. Every member of the organization can communicate freely and frankly with all other members. Thus, there is no restriction in the flow of communication and therefore it is more of a nature of informal network.

1. Poorly Expressed Message
2. Complex Organizational Structure
3. Status Barriers
4. Filtering Information
5. Semantic Barriers
6. Language Barriers
7. Different Backgrounds
8. Emotional attitude
9. Undisclosed Assumptions
10.Inadequate Attention or Half Listening
11. Barriers due to Lack of Mutual Trust
12. Resistance to Change
13. Mechanical Barriers
Barriers to Effective Communication

1. Clarity and Completeness
2. Proper Language
3. Proper Channel or Medium
4. Sound Organizational Structure
5. Training and Development of Employees
6. Effective Listening
7. Consultation and Participation
8. Motivation, Mutual Trust and Confidence
9. Integrity Factor
10. Use of Formal Communication
11. Effective Feedback Mechanism
12. Proper Gesture and Tone
1. Levels
2. Formal versus Informal
3. Direction
a. Vertical
b. Horizontal
c. Diagonal
4. Internal versus External Focus

1. Interpersonal Communication
2. Group Level Communication
3. Organizational Level Communication
4. Inter-organizational Level Communication
5. Mass Communication
The literature on communication generally acknowledge or behavior by informing, directing, regulating, socializing, and persuading.

1. Neher (1997)
a. compliance-gaining
b. leading, motivating, and influencing
c. sense-making
d. problem-solving and decision-making
e. conflict management, negotiating, and bargaining
2. Myers and Myers (1982)
a. coordination and regulation of production activities
b. socialization
c. Innovation

Thank you for listening!!! (^_^)
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