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Business Model Generation

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rich kim

on 26 November 2011

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Transcript of Business Model Generation

Google's 1st stage Model Cost-Driven? or Value Driven? Scale 경제 ? or Scope 경제 ? 우리에게 가장 비싼 리소스? 우리에게 가장 비싼 행동? 파트너? or 공급자? 우리에게 필요한 리스스는 무엇? 고객관계를 위한것 ? or POC ?or 매출? KEY Activities Production ? or Problem Solving ? Platform/Network ebay.com, Visa Transaction, Windows OS for Buyer,Seller,Merchant, SW Vendor Physical, IP/Brand, Human,Financial 왜 그들은 돈을 내나? 그리고 어떠한 작은 특정 매출이 전체적인 매출흐름에 기여를 할 수 있나? (Asset , Labour , Usage , Subscription , Lend/Rent/Lease , Licensing, Brokerage, AD ...) Fixed ? vs Dynamic ? Pricing Negotiation?
Yield Mgmt?
Real Time Market? Personal Assist , Self-Service , Automated Services- Offering Communities , Co-Creation 이전엔 아마존의 북리뷰정도? 요즘은 나의 재미? 이데올로기? 관계 자존감? 우리 고객 세그멘트별 원하는 채널은 무엇? 누구를 위하여 소를 키우나...우리에게 가장 중요한 고객은 ? 아마존은 amazon.com ? or amazon webservice ? OK Cashbag은 Costomer? or Merchant ? 가장 중요한 고객에게 정말로 필요한것?
고객의 문제를 해결할 수 있는것?
고객 세그멘트에 필요한 리소스 Bundles ? 이제까지 기준은 양적(가격,속도) or 질적(디자인,경험) 가치였다.. 앞으론 Newness , Performance , Customization... Resource Bundles = as-a-Service ? Amazon : amazon.com , openAPI , RedHat : Opensource Google 광고주 : AdWords ? , Surfer = 컨텐츠오너 : AdSense ? Facebook : Social Brower ? rockmelt... key Trends를 채널에 지속 담을 수 있도록 ... Value Positioning 할때 Bundles 단위 ? Value를 솔루션을 기반한 시장형 서비스 쪽이라 정한다면...? Value를 기존 고객 세그멘트를 위한 솔루션판매쪽이라 정한다면?.... Software development consulting , tuning , Architect , industry 구분없는 Bulk Sale? Focused Target Enterprise No #2? Targeted ADS
Free Search
Monetizing Contents Platform Mgmt
Managing SVC
Expanding Reach Search Platform Platform Cost Advertisers
Web Surfers
Contents Owners Keyword Auctions
Free Amazon Developing Story [1] Fulfillment

[2] IT Infrastructure & Software Dev & Maintenace [3] IT Infrastructure & Software

[4] Fulfillment Infrastructure [5] Technology & Content

[6] Fulfillment Marketing [7] Online Retail Shop [11] Amazon Web Services
(EC2,S3,SQS...) [8] AMAZON.COM [12]APIs [9] Consumer
Market [13] B2B & Developers [14]Utility Computing Fees [10] Sales Margins Product Innovation Amazon vs Facebook vs Google?
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