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Group 5 presentation
Transcript of Group 5 presentation
The Canadian Spa Industry
Gisele, Brittany, Marc,
Nicole, Iriny, Tao and Liyu
Thanks for listening!
Relatively new, but steadily growing industry
In 2005, the Spa industry generated over
$1 Billion dollars in sales revenue
In 2006, the Spa industry employed more than
Over 2,300 Spa locations across Canada
Dim light help customers feel relaxed, at peace, and safe
Aromatherapy essential oil can purify people’s minds and comfort people’s mood
Light music and Running Water noise create the nature environment
Glass of wine, champagne or snacks help with the upscale experience
-includes draped semi-private circular waiting rooms.
-minimal decor in lounge as well as treatment rooms (mani/pedi service)
Segmentation of function areas
Feel comfortable and safe
Match up the theme design
1) Personalized Gift Coupons
3)Private Consultant Service
4)Introduce Membership Program
5)Booking Gift/"Get more, Pay Less"
Located in the Fort Garry Hotel
Offers services like facials, manicures, pedicures, massages, yoga, mud "cocoons" and a Turkish Hamam
Spa Packages range from $300-$1000 for groups
-dim lighting and spot lights
-marble :shower, floor, seats and wash basins
-artwork: Arabesque style blue on white mosaic
-Ceiling decor is inspired by a starry “romantic Arabian night”
What we learned
Growing industry, $1 billion in sales in 2005.
Atmosphere is second most important aspect to consumers.
Decor is designed to match the service being offered.
Each area has a different "theme".
Soothing music, sounds and scents are also utilized.
Relaxation and escape are the primary goals.