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NOKIA

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CHIEN-WEN HSU

on 22 April 2014

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Transcript of NOKIA

Organization
NOKIA
History
Market
Development
4P
Competition
SWOT
Solution
Q&A
Strengths
The largest market share in 2010.
It is stable and reliability.
It has advanced environmental protection technology .
SWOT
Weaknesses
Declining R&D (Research and Design)
Nokia presence in the US and in Japan it has very weak position.
Development
1980
Nokia’s first company at Finnish and second company at Nordic.

1985
First arrived in Chinese market.

1990
The position of the Finnish home base-decrease, but significance overseas-grew.

1992
CEO-Jorma Ollila foucused become a global company, and non-domestic company.

Q&A
1. How can Nokia position itself in developing markets to
capture future market share (while maintaining economies
of scale)?

2. What must Nokia do to better position their mobile phone
business in developed markets?

3. Can Nokia maintain economies of scale in the developed
markets? Should it use outsourcing as part of its new
strategy?


Opportunities
Youth wants the fashionable handsets.
Threats
Supply disruption.

Increasing competition.
NOKIA response strategies after challenge
Product quality.

Communications industry

Young consumer groups.

Consumption route.

Exterior landscaping.

Increase product value and visibility.

Enhanced software.
1994
(1) Nokia was listed on the New York Stock exchange.
America represented an environment of price competition.

(2) In Japan Nokia was the first Europe manufacturer.

2000
Become global company, so many of personnel work outside of Finland.

2001
Environmental:
(1) NOKIA aiming mobile to recycle. (2) green. (3) recyclable material






2003
Outsouced 25 percent.

2006
China in this year was a huge milestone.

2011
Nokia and Microsoft collaboration.

2012
March: Samsung replaced Nokia .
June: Nokia have plan to reduce spending.

2013
September:Microsoft buy Nokia’s two departments.

History of Nokia
In 1865 Nokia was founding of a forest company.

In 1967 Nokia merged with Rubber Works and Cable Works to the form what is now known as the Nokia Corporation.

In 1980s Nokia increase its position in the telecommunications and consumer electronics markets.

In 1984 Nokia was became the largest information technology company in Scandinavia.

In 1998 ,Nokia to start develop the mobile Internet capability.

In 2001, Nokia added Internet security appliances.

Nokia move to Mobility
In 1977 Kari Kairamo saw Nokia’s future in technology.

In 1987 Nokia introduced the first NMT portable phone.

In 1992 Nokia introduced its first GSM hand-portable phone.

In 1994 Jorma Ollila let hand-portable phone become a must-have item among consumers.

Since 1997, Nokia has been focusing on the mobile Internet as it moves towards a ‘‘mobile information society.’’

In 2001 Nokia began develop a global standard for 3G soft- ware.

In 2002 Nokia announced its first phone with a built-in camera.

In 2003 Mobile Phones generated 80 percent of Nokia’s net sales.

The Nokia Way
The mission of Nokia is ‘‘Connecting People’’called The Nokia Way.

• Expand mobile voice.

• Drive consumer multimedia.

• Bring extended mobility to enterprises.

Strenghts
Weaknesses
Oppturtinities
Threats
Market Leader
Nokia had joint venture with Siemens of Germany.
4p
Product
Price
Place
Promotion
Product
It comes up with innovative phones almost every 6 months.

The new phones have some new feature or price difference

Special and limited editions of its mobile phones on spicial occasions

Price
The three main factors affecting the amount charged for a product or service:
Place
Nokia mobile phones are very easy to access now days.

Sold the phone at Nokia Priority, Nokia Care Center and specialized outlets

Promotion
Provide the information to the customer with media platforms

"Money off deals" and "Free giveaways"

Offering discounts on special occasions and giving gifts.

Competition
Market
In 1998 Nokia passed Motorola

In 1999,the market share of Nokia continued to increase to 27%
From 2004 to 2007:
Nokia still was the NO.1 in cell phone market and
its market share had more than 40% in the world.

The low price of Nokia’s phone was very popular to consumers in 2006.

2007, Nokia’s market share had huge decreases,
Because a lot of competitors into market, like…

Why Nokia started to drop also in 2010?
Nokia created a complicated system
– Symbian system in 2010

The major impact to Nokia was that
in 2010,
Apple created
Iphone4
.
in 2011,
Apple created
Iphone 4S
and Samsung also created
S2
.

The competitive set of Nokia is at the same time vastly different and incredibly similar.

The industry is charaterizes by huge amount of SKUs.

Much pressure from consumer for each manufacturer
Leader in electronic products and wireless, broadband and automotive technologies.

Led the way with its clamshell style cellular phones.

Popular in the U.S. and Asian markets.

Motorola
Samsung
Product offerings range from cell phone handsets to televisions, computers and home appliances.

Strong on the manufacturing side as it is one of the largest producers of chips for mobile phones.

Siemens AG
Europe’s second largest mobile phone manufacturer behind Nokia.

First handset to have the ability of downloading fully protected music over the air without the need of a separate player.


Thanks for
your listening.

Nokia joint venture with
Microsoft
10 years of the eco innovation
cost of production
customer demand
competition
Focused on low-cost mobile phone segment for rural markets in India.
Perfect price for each and very consumer segment in the market
(1) Motorola
(2) Samsung
(3) Siemens AG
Full transcript