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Homepage

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by

Peter jones

on 14 May 2014

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Transcript of Homepage

Purpose: Build knowledge about our organization
Clear statement of what we do
Who we are- who our members are, what we do
Statement of how we drive sustainability- through membership, training and more
About Us
Purpose: Build the IEMA Individual membership base
Provide the tools for people to join our individual membership
This is the 'Membership' section
This is our highest-traffic area
Online Applications
Join Us
Purpose: To embed sustainability in business
Provide the tools for corporate members to join our corporate membership scheme
Provide the tools and resources for IEMA corporate members to embed sustainability in their organisation (Training, resources etc)
IEMA for
Business
Purpose: Create a capable membership
Provide the mechanism for people to log their CPD
Provide all the information they need about maintaining their membership and increasing their professional competance
CPD
Purpose: To build our members knowledge
Any content we put out for our members
Past event reports, webinars position statements, news, blogs, guidelines
Key drivers: Policy team, Membership delivery team, Marketing team, Regional Networks, Policy Steering groups
Content categorised by skills map level with a content tagging system
Policy’s 8 Horizons
Creator
Subject (e.g. Fracking)
Knowledge
Center
Newsroom
Purpose: Build the competence of the profession
Provide a mechanism for professionals to choose the correct training course for them
Provide the tools to engage potential Training Providers
Training
Purpose: To be a platform for IEMA to lead the sustainability world

This is what IEMA wants to tell the world – this is IEMA’s ‘Voice’
An open access area to express IEMA’s position on key issues
Position statements, Blogs, IEMA activity, Key News
Get Involved
Purpose: Create an engaged membership
Engage with the membership
To provide the mechanism for IEMA members to engage and network with each other, share information and receive support
Regional networks
Book on live events & webinars
Page views in the 2 weeks following the overhaul...
Home page +
10
%
Student +
80
%
Graduate +
55
%
Affiliate +
110
%
Associate Entry Exam +
60
%
Associate Training course +
20
%
Full +
30
%
Dual +
50
%
Time on Page increased
Exit Rates decreased
Membership Queries in the technical@iema.net halved and increased in quality... No more of these...
Success so far
Individual Membership
Policy pages
Radical changes in how the Training pages work
Created 'Hubs' for punchy, relevant articles for Newsroom
Standardized pages
From IEMA homepage to the booking form on Training provider website in 4 clicks
Current top-level structure:
About Us
Membership
Training & Careers
In your region
Recognition
Events
News
Reading Room
Policy

The current system

Why Change?

What do we need from
our new system

What should our new system look like?
2.5m visitors over the last 5 years
50% are new visits to the site
Compared to the environmentalist, iema.net has:
+35% average visit duration
+35% pages/visit
+300% traffic

Our website has been built piecemeal over the last 5+ years- never designed to hold all of the services it does

Traffic distribution is poor

Downwards trend in Traffic over the last 5 years
-30% UK
-50% internationally

IEMA is changing
About Us
The first point of call- starting the story, selling IEMA
What objectives does the website have?
Communicate who we are and what we do
Build our Individual membership
Build and equip our corporate membership
Maintain our membership’s competence through CPD logging
Build our member’s knowledge
Enable members to engage with IEMA (through regions, volunteering etc)
Voice our position on key topics to the world

Success so far
How should the website perform on a basic level?
Engaging
Winning, attractive, pleasing,
Attract the user and hold them fast with effective content delivery
Intuitive design- navigate effectively and efficiently
Provide quality service
Key stakeholders: who does the website serve?
The customer
Members, potential members
Content drivers
IEMA Policy & Membership Engagement teams
IEMA Members (UK/International Regions, policy steering groups, volunteers)

What are our products?
Individual Membership (Student, Graduate, Affiliate, Associate, Full, Fellow)
Corporate Membership
Knowledge
System
requirements
About Us
Objective: Communicate who we are and what we do
Sales pitch

Complete


Join us
Objective: Build our Individual membership



Complete



Corporate Membership
Objective: Build and equip our corporate membership
Provide the tools for corporate members to join our corporate membership scheme
Provide the tools and resources for IEMA corporate members to embed sustainability in their organisation (Training, resources etc)

CPD
Objective: Fulfill member's CPD requirements
Signpost to places where members can get their CPD
Provide the tools for members to log their CPD

2 Phase development:
Phase 1: Q2 2014
Phase 2: Q4 2014

Knowledge centre
Objective: Create a knowledgeable membership
Any content we put out for our members
Past event reports, webinars position statements, news, blogs, guidelines
Key drivers: Policy team, Membership delivery team, Marketing team, Regional Networks, Policy Steering groups
Content categorised by skills map level with a content tagging system
Policy’s 8 Horizons
Creator
Subject (e.g. Fracking)

Scheduled for Q3 2014

Newsroom
Objective: Voice our position on key topics to the world
Open access area
Serves as the 'Taster'
Dedicated to the most important articles we want to communicate to the world
IEMA's Voice

Scheduled for Q3

Get Involved
Purpose: Enable Members to engage with IEMA
Book on events
Book on Webinars
Volunteer opportunities- regional networks

Schedules for Q3

What are the big changes?
Demonstration
.net
Events
Events, webinars, CPD events, socials, steering groups, ambassadorial roles- all tied to Membership engagement
Policy
Policy become content drivers.
Knowledge centre combines the 'Reading Room' and 'Policy' sections
Regions
Regions become part of IEMA- a content driver- rather than a product
New system will enable regions to have more prominence through the ability to get their content on the site with their name on it
Members will be able to see regional activity before the regional entity
3 Big changes to the system
Full transcript