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Starbucks Business Model Canvas

Group 2
by

fara hartono

on 23 April 2015

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Transcript of Starbucks Business Model Canvas

Business Model Canvas
The Product
Starbucks
Starbucks hires people with a sense of commitment to the company and skills to perform their work efficiently. What this company is transferring knowledge and passion of employees and partners to every customer in order to improve satisfaction.
Value Proposition
Business
Model
Canvas

Balance general
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Key Partners
Starbucks success in the international market due to its partnerships. Some partners who teamed Starbucks:
Key Activities
Key Resources
Financing
Human Resources
Facilities
Coffee Equipment and Accessories
Suppliers
Cost Structure
Customer Relationship
Customer Care website
Starbucks Card
Song of The Month and App (iTunes)
Fast Service
Personal Attention
Kindness
Quality
Channels
Major distribution channels are Starbucks coffee shops, the wholesale and direct sales.
The channels where Starbucks is distributed are:
Customer Segments
There are five types of customer segment:





Starbucks focus on young urban adults (educated, high incomes)
The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.
Starbucks is essential for every store that was designed to highlight the quality of all aspects that are important to customers. Images, music, smells, surfaces and coffee should be based on consumer satisfaction and, manage to create a sense of brand loyalty. Starbucks is interested in everything about the customers, which is why you should keep the following key activities:
Presented by:

Revenue Segments
Coffee
Pastry
Parcel
Merchandise
Partnership
Ingredients
Merchandise
Equipment
Salaries
Building Rent
Store Maintenance
Freight
Neysa Rakmasari Yulfemri
Aditya Ikhsan Nugraha
Ratri Anggarani
Faradina Khairunnisa
Regina Parahita Rahmadhi
I Putu Wibaksha A.P.
Mutiara Nurul Abdau
Specials Coffees
Supermarkets
Hotels
Airlines
Coffee Beans
Seasonal Products
Complementary Products
Pastry
Marketing
Store Events
Alsea
Apple
KFC
Pizza Hut
Burger King
Mass Market
Niche Market
Segmented
Diversified
Multi-sided platform
Full transcript