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Starbucks Business Model Canvas
Transcript of Starbucks Business Model Canvas
Starbucks hires people with a sense of commitment to the company and skills to perform their work efficiently. What this company is transferring knowledge and passion of employees and partners to every customer in order to improve satisfaction.
Starbucks success in the international market due to its partnerships. Some partners who teamed Starbucks:
Coffee Equipment and Accessories
Customer Care website
Song of The Month and App (iTunes)
Major distribution channels are Starbucks coffee shops, the wholesale and direct sales.
The channels where Starbucks is distributed are:
There are five types of customer segment:
Starbucks focus on young urban adults (educated, high incomes)
The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.
Starbucks is essential for every store that was designed to highlight the quality of all aspects that are important to customers. Images, music, smells, surfaces and coffee should be based on consumer satisfaction and, manage to create a sense of brand loyalty. Starbucks is interested in everything about the customers, which is why you should keep the following key activities:
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