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Adventista Hutabarat

on 20 October 2014

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Microelectromechanical systems (MEMS)

Analog Devices, Inc., also known as ADI or Analog, is an American multinational semiconductor company specializing in data conversion and signal conditioning technology, headquartered in Norwood, Massachusetts.In 2012, Analog Devices led the worldwide data converter market with a 48.5% share, according to analyst firm Databeans.
The company manufactures analog, mixed-signal and digital signal processing (DSP) integrated circuits (ICs) used in electronic equipment.These technologies are used to convert, condition and process real-world phenomena, such as light, sound, temperature, motion, and pressure into electrical signals.
Analog Devices has approximately 60,000 customers, in the following industries: communications, computer, industrial, instrumentation, military/aerospace, automotive, and high-performance consumer electronics applications.
Microelectromechanical systems (MEMS)
Is the technology of very small devices; it merges at the nano-scale into nanoelectromechanical systems (NEMS) and nanotechnology. MEMS are also referred to as micromachines (in Japan), or micro systems technology – MST (in Europe).

Question and Problem
1. What do you suspect would have happened to the MEMS business and to Mr. Payne had he negotiated an agreement with ADI that allowed him to start a separate, venture-financed company to commercialize MEMS devices in the late 80s?

2. Is ADI an environment in which corporate entrepreneurs can thrive?

3. What might you have done differently if you were Mr. Payne? Mr. Fishman? Mr. Weigold? Mr. Stata?

4. Was MEMS a success?
He would have realized his goal of heading his own business venture MEMS devices benefited greatly from being a part of ADI: [culture, skilled workforce, manufacturing expertise, and not to mention the financial and top management support.]Would be difficult to handle many years of negative profits the losses would have been very glaring. closed down long before MEMS reached profitability
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