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Brands - EF Fast Track: Unit 17

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by

Nayim Abusag

on 15 January 2015

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Transcript of Brands - EF Fast Track: Unit 17

BRANDS
design by Dóri Sirály for Prezi
Hamburger
How many Brands can you Name?
Obligation
Modal Verbs
Brand Names
What is another word for a brand name?
Listen to the Brand Names!
1.
Character


2.
Jingle


3.
Logo


4.
Slogan
Match the Meanings
A
Board Rush!
Shoes
Soft Drinks
Cars
Hair Products
Cosmetics
B
List 3 reasons why branding is important?
What should good advertising do for a company?
According to Lydia, what is good advertising?
C
A.
The symbol for a company or particular product

B.
A person, animal, or cartoon that represents a product or company

C.
A short song about a product that is easy to remember

D.
An expression or phrase, usually only 3-5 words, that describes the essence of the product
Must
Have to / Had to
Have got to
Need to
Advice/recommendations
Should
Shouldn't
Ought to
Had better
No obligation
Don't have to
Don't need to
Needn't
Against the rules/ Illegal
Allowed to
Permitted to
Mustn't
Abillity
Be able to
Can/could
Possibility
Must
Could, may, might
Can't
Can you hear these Modal Verbs in the conversation?...
E
D
In groups, complete the sentences using...
Can't
Can
Couldn't
Been able to
F
G
Read the article. What does advertising affect?
H
Which phrases match the meanings?
I, J
Brain Freeze!
In groups, produce a marketing campaign for this new kind of soft drink!
Target audience?
Where will you advertise and why?
Why did you choose the logo you designed?
What is your slogan?
Why would people choose your brand?
Roles!
CEO (Captain)
Designer (Logo)
Marketing (Slogan, target audience)
Promotions (web, TV etc.)
I, J
Complete the sentences...
L
I don't like the new
____
for Runner's crisps. It's too garish

The
______
on the McPherson's advert is driving me mad

I like to buy products with
_____
names you can trust

What's the difference between
___________
and marketing? They sound the same to me.

The reason that product is so successful is that it had a very innovative advertising
________

To advertise something successfully, you need to understand the
__________
of the customers
In groups, complete the sentences using...
Must
Can't
Must Have
Can't Have
In groups, complete the sentences using...
Mustn't
Have to
Don't have to
N
M
Full transcript