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Types of Documents - Hospitality & Tourism Management

Different document types provide different types of information.
by

Hal Kirkwood

on 3 September 2014

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Transcript of Types of Documents - Hospitality & Tourism Management

Conclusion
The 5 types of articles/documents we looked at are not the only ones that exist. Others include white papers, market research reports, government reports, blogs, and many more.
And one more thing...
Different types of documents provide different types of information. Identifying your need or problem can help you decide what type of document can provide the right information.
Understanding Document Types: Articles
Purpose - Practical information to people in an industry.
Purpose - Practical information to people in the region.
Focus can be on local impact or on local company
employees.
Scholarly Article - Peer-reviewed
Trade Article
Regional Magazine Article
Why Use Them? - lends credibility to your research and hypotheses. Shows you are building on prior research.
Authors - written by and for scholars and researchers.
Sources - always cited as footnotes or
endnotes in a bibliography at the end.
Review Process - strict review process by peers.
Why Use Them? - Useful for analysis of an
industry. Also useful for preparing for an
interview.
Authors - Specialists or practitioners in an industry.
Sources - mentioned within the article but
rarely cited.
Review Process - minimal review by editorial staff.
General Business Article
Newspaper Article
Why Use Them? - Good source for hard to find
interviews. Local perspective can be relevant
for HTM industry.
Sources - Seldom mentioned or cited in the
article.
Authors - Local reporters and 'beat' writers with
knowledge of the area and its culture.
Review Process - Minimal review by editorial staff.
Purpose - Reports on events, issues and people within a
city as well as reporting on national/international
issues/events.
Authors - Beat reporters, editors, and newswire services.
Why Use Them? - Presents local information
and perspective and current events.
Review Process - Basic fact checking and minimal review
by editorial staff.
Sources - Often mentioned but rarely cited
within the article.
Purpose - Reporting and opinion on major industries,
issues and people.
Authors - Reporters working for the magazine as well as
occasional well-known guest writers.
Why Use Them? - Gives national/global
perspective along with 'expert' opinion and
analysis.
Sources - Mentioned within the article but
rarely cited.
Review Process - Reviewed by editorial staff.
Purpose - to report original research or experimentation.
Example 1: https://login.ezproxy.lib.purdue.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=hjh&AN=57830626&site=ehost-live
Example 2:
https://login.ezproxy.lib.purdue.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=hjh&AN=40627988&site=ehost-live
Example 1:
https://login.ezproxy.lib.purdue.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=hjh&AN=69857707&site=ehost-live
Example 2:
https://login.ezproxy.lib.purdue.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=hjh&AN=70709233&site=ehost-live
Example 1:
https://login.ezproxy.lib.purdue.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=73892537&site=bsi-live
Example 2:
https://login.ezproxy.lib.purdue.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bwh&AN=69977968&site=ehost-live
Example 1:
https://login.ezproxy.lib.purdue.edu/login?url=http://search.proquest.com/docview/398798196?accountid=13360
Example 2:
https://login.ezproxy.lib.purdue.edu/login?url=http://search.proquest.com/docview/249244496?accountid=13360
Example 1:
https://login.ezproxy.lib.purdue.edu/login?url=http://search.proquest.com/docview/213322595?accountid=13360
Example 2:
https://login.ezproxy.lib.purdue.edu/login?url=http://search.proquest.com/docview/928040588?accountid=13360
Instructor's Notes:
This Prezi is strong enough to stand alone as a brief overview. It can also be used in conjunction with a course presentation.

Each component can be elaborated on:
Scholarly Article - greater detail on peer-review and creating new information through research while looking back at prior research.
Trade Article - greater detail on the applied nature of these articles, case studies, industry examples.
Regional Article - greater detail on regional vs national differences, small company coverage, local executives.
Newspaper - very timely but often superficial, sometimes inaccurate due to speed of reporting; also regional perspective.
General Business Article - national perspective, hot topic, but lacks regular coverage vs trade article; looks at broader implications.

Some of the article examples link to Purdue databases. I have added a link to an example out on the open web. These can be used as specific examples for each type. The instructor can show the examples and highlight the key components and differences.

Quiz:
Quizzes are included for reinforcement of learning, self evaluation, and for in-class assessment.

Learning Objectives: to increase the foundational knowledge of the types of documents a student studying Hospitality & Tourism Management might encounter during their research.

In
Hospitality & Tourism Management Research

Information is 'packaged' into different document types. Articles, books, journals, blogs, tweets, infographics, data sets, and many more are available in databases and elsewhere across the web. The word 'Articles' is a catch-all phrase for a wide variety of 'packaged' information.

Each type goes through a different process before it is available, before being published. Each type provides a different level and depth of information.

Understanding the differences can make your research much more effective & efficient.
Quiz
Sample: https://purdue.qualtrics.com/SE/?SID=SV_9YmrmQhGXRQnbSc
GS175 - Fall 2012 - LC
https://purdue.qualtrics.com/SE/?SID=SV_8lc8HEjeRXzWv5j
http://prezi.com/_2ljao4l_ee7/introduction-to-market-research/
http://creativecommons.org/licenses/by-nc-sa/3.0/
Creative Commons Licence
http://purl.org/dc/terms/
http://purl.org/dc/dcmitype/InteractiveResource
Types of Documents
http://creativecommons.org/ns#
http://prezi.com/hfiritx1tjrk/types-of-documents/
cc:attribution: Hal P. Kirkwood Jr. is licensed under a
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Example 3: Non-Purdue Link
http://jht.sagepub.com/content/early/2012/10/09/1096348012461548.abstract
Example 3: Non-Purdue Link
http://nrn.com/article/latest-trends-beverages-stir-sales?ad=food-and-beverage
Example 3: Non-Purdue Link
http://www.hawaiimagazine.com/blogs/hawaii_today/2012/9/12/Hawaii_Oahu_Kauai_Maui_Molokai_Big_Island_coast
Example 3: Noon-Purdue Link
http://www.sacbee.com/2012/10/28/4939413/four-california-hot-springs-four.html
Example 3: Non-Purdue Link
http://www.fastcompany.com/3001663/10-practical-tips-make-business-travel-less-miserable
Articles are fairly long 6+pgs or significantly more.
Always contain a bibliography of prior research.
Often present new collected data from research.
Contains an explanation of research methodology and a conclusion based on the collected data.
Full transcript