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Infographics

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on 21 March 2016

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Transcript of Infographics


Workshop Outline
What are Infographics?

Types of Infographics

Designing Effective Infographics: Basic Principles

Steps to create an Infographic
What are Infographics
Graphic Visual Representations
Complex Information
Graphic visual representations of
information, data, or knowledge
Telling a story
Created for the purpose of telling or
explaining a specific story to a specific
audience
Why use Infographics ?
May allow for a huge amount of data
Infographic Audience
Purpose is to share information about your IDEA to those who are not familiar with it already
Intended result is increased interest and buy-in
Infographics
Quickly and clearly
Find patterns
Present in a digestible way
Attract the viewers
Viewer analyzes and understands
Intended to present complex information QUICKLY and Clearly
Types of Infographics
Visulized Article
Key features:
Eye-catching
Relies on images to speak

When to use:
Topic can be supported by imagery
Numbers aren’t as important
works well with lots of content
works well with social media
Flow Chart
Key features:
Flowcharts solve problems
Force people to linger
Humorous

When to use:
The topic is broad
The answer is simple
 The answer solves a relevant problem or curiosity
The Timeline
Key features:
Shows progress and change




When to use:
To take viewers on a journey
To add a sense of worldly relevance to data
Information is worthy of being mapped out
 The data’s origins have had an impact on the data today
Useful Bait
Key features:
Purpose is to “pull in” audience
Reference tool
When to use:
Information is not time-sensitive
To share something “classic”
Not sharing new information, but creating a reference
By Numbers
Key features:
Impressive numbers
Engaging design

When to use:
Not feeling too imaginative
 Struggling with production of an infographic
 Many numbers to share
 Want to cover a lot about one topic
Versus
Key features:

Two ideas, characters, or concepts
Side-by-side layout
When to use it:

Help people easily spot similarities and differences between two items
Photo Infographic
Key features:
Quality photograph is central
Well thought out design

When to use:
You are a highly skilled infographic designer (they are the hardest to produce!)
You want a unique way to display information
Classic Story Telling
Key features:
Data into charts and graphics
Data used to tell a story/narrative

When to use:
To present complex information quickly and clearly
Stay Focused
Be Unique
Make information accessible
Use Good data find the story in it
Prepare to share
Basic Principles
Keep it simple
well organized
be Creative
Social Media
choose one topic
2. Identify Target Audiences
Students?
Professionals?
Parents?
4. Tell a Story
Decide what story you want to tell your audience
Think about:
◦ Topics of interest
◦ Goal
◦ Audience needs
◦ Audience reactions
◦ Relevance of the message
ORGANIZE YOUR INFORMATION ( introduction, body, conslusion
3. Identify and Select Data
What kind of data is your audience interested in?

Do you have available data to support your story?

Does your level of data provide a complete picture
of the story you are trying to convey?
Is your data in the appropriate format?

Decide which kind of graph or chart is most appropriate for your data set
6. Communicate Complex Data Simply
Make the story easy to understand
Shared information should be simple enough to be
understood quickly, without much analysis
Steps to Take
example :
Our audience: Directors of state education
programs
Our Story: Show the trend of follow-up outcomes
over the past few years
Our data: American Community Survey 2015
IDEA !!!
What are good topics?

Too general ! too narrow !!
DO NOT FORGET THE AIM !!
Raise awareness?
Compare?
Solve a problem?
Show a path?

1. Determine your TOPIC
It is meant to get a point across!!
http://www.stats.govt.nz/
examples:
google scholar
Team Work

Do not forget References !!!!
https://venngage.com/
5. Plan it Out


https://venngage.com/blog/infographic-design/
Sketch out your design
Follow graphic design principles to carry out your vision
Find a good layout
Example :
Edit your work !
Infographics are a quick and easy way to digest data rich
information.
Through infographics the goal is to humanize data, capture interest with color, images and charts, and increase retention of the message.
be the judge
Rate the infographic !!!!
Rate this Infographic !
Good or Bad ?!
NOT ALL TOPICS ARE APPROPRIATE!!

Go through the steps !!!
Has this been done before?
Is the topic new?
http://www.infobrandz.com/great-big-list-of-infographic-ideas/

http://media.creativebloq.futurecdn.net/sites/creativebloq.com/files/

http://www.creativebloq.com/graphic-design-tips/information-graphics-1232836

http://blog.visme.co/infographic-design/

http://www.copyblogger.com/25-infographic-ideas/

https://www.behance.net/gallery/Imaginary-Factory/8067551
Useful Links
Feedback
www.xorro.com
Login with your UPIs
Full transcript