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Integrated Marketing Campaigns

EDA&CC Pitch

Erin Bogda

on 5 April 2011

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Transcript of Integrated Marketing Campaigns

Erie Downtown Arts & Culture Coalition
A Blank Canvas Creative Product Welcome Meet Our Team What Makes Us Different? What EDA&CC Has Going For Them! Target Audience Objectives Logo Explained Slogan Explained How Are We Going to Do This? Communication Strategies Reasoning For Our Mediums How Are We Going To Do All Of This? Effectiveness Why Blank Canvas? We are Blank Canvas Creative
Innovation. Creation. Implementation. Erin Bogda Lauren Holtz Alex Cornfield We Are Arts People Dance
Graphic Design
Music We Know What You're Looking For! New Organization Being Different From Arts Erie Anthony Miceli: Nobody Cares How Much You Know,
Until They Know How Much You Care. Primary Audience Secondary Audience Raising Funds Raising Awareness Colors

Eight Organizations

Infinity Symbol

Letter Placement

Versatility Infinity Symbol "Your Outlet To Endless Arts and Culture" This is the Fun Part!! Erie Events Celebrate Erie

Erie SeaWolves Games

Erie BayHawks Games

Erie Otters Games EDA&CC Events Arts Independence Colonial Days

See the Envelope Marked
Colonial Days Radio Spot Giving Thanks to the Arts New Year, New You, Arts as a Lifestyle Radio
Classy 100 & Z102.3 Social Media Twitter Facebook YouTube EDA&CC Website Outdoor Advertising Print Media Budget of $50,000

Blank Canvas Overall Cost
$49,794.88 Money that is Raised by EDA&CC

Attendance to Events

Facebook/Twitter Followers Public Relations Look Under Your Party Hats! Flip Over Your American Flag
Full transcript