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Copy of Developing media literacy skills in the EFL classroom

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Mariel Doyenart

on 21 April 2013

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Transcript of Copy of Developing media literacy skills in the EFL classroom

Developing media literacy skills
in the EFL classroom Media literacy refers to
the repertoire of skills that enable
people to analyze, evaluate,
and create messages in different
media modes, genres, and forms. Why should we include media
literacy in the EFL classroom Fosters critical thinking

Provides a springboard for
skill-building activities

Promotes understanding of
different cultures

Incorporates authentic materials

Engages students in meaningful and motivating tasks

Helps students become more
responsible consumers and
producers of media contents Just do it
Have it your way
You press the button-we do the rest
Keep walking
Life's good
Because you're worth it
Connecting people some principles of media education Media representations are a construction of reality
Media constructions always have a purpose
Media messages contain values and ideology
Each medium has a unique aesthetic form
Media contents need to be placed in a cultural context Identifying author and audience Analyzing cultural values Defining male and female roles Designing an ad for a product Higher order
thinking skills Lic. Mariel Doyenart
m_doyenart@alianza.edu.uy Can you recognize these slogans? Which of these pictures was
not taken in Kenya? What is this TV commercial
trying to sell? Examine production techniques
Analyze texts
Study audience reception Basic media literacy questions What is the message?
Who made it? Why?
Who is the target audience?
How was it made?
Why was it made that way?
What is the context in which it was created?
What values/points of view are represented/omitted?
What is the role of the narrator/character? Activity 4
Grammar in slogans Activity 3
Rate for journalistic qualities Activity 5
Understanding audiovisual language in advertising Activity 2
Knowing your search engine Activity 1
advertising awareness Activities to develop media literacy skills in the EFL classroom Understanding the techniques

Identifying the techniques

Applying the techniques Avant garde
Facts and figures
Snob appeal
Wit and humor
Testimonial The suggestion that using this product puts the user ahead of times Fairness
Trustworthiness (www.linkTV.org) COMMUNICATION It's ______ than coffee _______than dirt The _____ place on Earth The more you wash them, the _____ they get The _____ tragedy is indifference Music and sounds
Special effects FEELINGS
VALUES 30,000 Activity 6
Cultural stereotypes Some final considerations.... Make sure content is age-appropriate
Create tasks taking into account your students' level
Be prepared to deal with unpredictable language
Be prepared to act as a moderator of opinions/emotions
Provide students with opportunities and tools to continue developing media literacy skills outside the classroom THANK YOU! http://www.mediacloud.org/dashboard/view/1?term=teacher&q1=93993 Designing a billboard ad
Writing a news report
Writing an editorial
Creating a storyboard for a commercial
Creating a slogan for a product
Designing a website
Making a short movie Projects Activity 7
Nettiquete Assign roles for online discussion Google ads Tools Google - sites, blogger, ads, profiles
Movie maker
Soundcloud If it bleeds, it leads.
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